Tomorrow, September 13, kicks off what will most likely be the strangest NFL season we have ever seen. The New York Giants will host the Pittsburgh Steelers at the Meadowlands on Monday night.
Gillette has now unveiled the latest phase of its 2020 NFL campaign, anchored by a new TV spot, featuring NY Giants all-pro running back Saquon Barkley, as he showcases what you can achieve on and off the field when you treat every day like it’s game day.
The commercial, which opens the NFL season, is from Grey New York and award-winning director, Nicole Ackermann.
This season is going to be different than any NFL season that came before it. But what does not change is the preparation and mindset that’s needed to be your best. That’s what’s on full display in Gillette’s newest commercial, as Giants star goes through his own pre-game ritual to get into the right mindset. Watch below:
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CREDITS:
CLIENT: Proctor & Gamble Gillette
- VICE PRESIDENT – John Claughton
- SENIOR BRAND DIRECTOR – Karen Martin
- BRAND DIRECTOR – Premal Amin
- INTEGRATED PRODUCTION MANAGER – Marco Zermeno
- BBIC DIRECTOR – James Pooley
- GLOBAL HEAD, SPORTS MARKETING – Greg Via
- DIGITAL AND SOCIAL BRAND MANAGEMENT – Erin Millard
- COMMUNICATIONS MANAGER – Julia LeFeldt
AGENCY: Grey NY
- WORLDWIDE CHIEF CREATIVE OFFICER: John Patroulis
- CHIEF CREATIVE OFFICER: Justine Armour
- EXECUTIVE CREATIVE DIRECTOR, ART : Qian Qian
- EXECUTIVE CREATIVE DIRECTOR, COPY: Tristan Kincaid
- ASSOCIATE CREATIVE DIRECTOR, ART DIRECTOR : Gemma Slack
- ASSOCIATE CREATIVE DIRECTOR, COPY WRITER : Ben Peppernell
- EVP ACCOUNT DIRECTOR : Brian Weston
- SVP ACCOUNT DIRECTOR : Daniella Linkus
- ACCOUNT SUPERVISOR : Julie Ressler
- SENIOR ACCOUNT EXECUTIVE : Lindsay Auerbach
- ASSISTANT ACCOUNT EXECUTIVE : Alyssa Segel
- PLANNING DIRECTOR : Jhanell Biggs
- PROJECT MANAGER : Jacqueline Iriarte
PRODUCTION AGENCY: Townhouse
- CHIEF PRODUCTION OFFICER : James McPherson
- VP, EXECUTIVE INTEGRATED PRODUCER : Katy Hill
- ASSOCIATE INTEGRATED PRODUCER : Lauren Wood
- BUSINESS AFFAIRS MANAGER : Vicky Giovanis
- MUSIC PRODUCER : Kurt Steinke
PRODUCTION COMPANY: Room Content
- DIRECTOR : Nicole Ackermann
- DP : Jeremy Snell
- IN-HOUSE PRODUCER : Joel Todaro
- PRODUCER : Shelli Jury
EDIT: Gramercy Park Studios
- EDITOR : Marlo Caine / Cosmo Street
- ASSISTANT EDITOR : George Irizarry / Cosmo Street
- EXECUTIVE PRODUCER : Ned Martin
- EXECUTIVE PRODUCER : Maura Woodward / Cosmo Street
- POST PRODUCER : Chaitanya Singh
- POST PRODUCER : Amanda Slamin / Cosmo Street
- AUDIO MIXER : Dante De Sole
COLOR: Company 3
- SENIOR COLORIST: Joseph Bicknell
- PRODUCER: Alexandra Lubrano
FINISHING: Method
- EXECUTIVE PRODUCER/HEAD OF PRODUCTION: Tsiliana Jolson
- SENIOR VFX PRODUCER: Bennett Lieber
- LEAD SENIOR FLAME ARTIST: Mario Caserta
- FLAME ARTISTS: Stephen Morris, Mark Woit
- FLAME ASSISTANT: Ryan Shields
SOURCE: Grey New York
