Last night, what will probably be the strangest NFL season kicked off with Super Bowl champs Kansas City Chiefs beating the Houston Texans 34 – 20. In anticipation of all the games moving forward, 160over90 has launched its latest film for last year’s NFC East Champ the Philadelphia Eagles.
The brand campaign debuted just in time for the NFL season kickoff and launched with a brand spot running across online, social and regional Philly broadcast.
This year, Philadelphia Eagles season launch video is led by Eagles legend Duce Staley, and features a handful of cameos from celebrity fans and everyday fans alike, who celebrate a fundamental, common understanding: “that no matter what life throws at us, the Eagles will always be true and authentic.
Staley delivers the message both on-screen and as a voiceover: “This season may be unlike any we’ve seen, but we still gotta be we. We still gotta bring the noise, the hype, the pickle juice, and serve it up to Eagles fans everywhere, because that’s what they expect—and what we do. “
Featuring Colleen Wolfe, Kevin Negandhi, Ron Jaworski, Philadelphia’s own DJ Diamond Kuts and Philadelphia Eagles Cheerleaders Gabriela Bren and Latik Jefferson. Watch below:
This mentality—supported by out-of-home and digital messaging, and a passionate fan base that is hungry for football —unites us all as we get ready to once again spread our wings like only we can. Let’s Fly.
SOURCE: 160 over 90