No Sushi has completed post-production on Just Like Candy, the latest Nike and NOCTA KD19 campaign film starring Kevin Durant and Drake.
The digital post-production house, founded by director Daps and producer Alexander Jamieson, handled editorial, color, and sound design for the second Nike KD19 film. Directed by Director X and produced by M ss ng P eces and Creative Rain, the spot continues the comedic launch of the Nike NOCTA KD19 sneaker, nicknamed The Candies.
Following the locker-room exchange in Yes Man, the new film moves the action to Durant’s Houston home, where a missed delivery becomes an oversized product reveal.
The film opens with Durant at home, waiting for a delivery he missed the day before. What he expects to be a standard shoe box instead arrives as a massive wooden art crate, wheeled inside with the kind of ceremony usually reserved for fine art. Inside is Drake, fully swooshed out in Nike, slightly disheveled from the journey but still committed to the reveal.
From the crate, Drake proudly presents the KD19 Candies to Durant. KD, as usual, remains deadpan as he lands the final line: “Nike is tripping… shoe is fire though.” Watch below:
For No Sushi, the film provided another opportunity to showcase performance-led post-craft within an advertising format. The comedy depends on patience, reveal, tone, and restraint, with the absurdity building slowly before the final payoff.
“The fun of this one was taking the viewer on a journey of anticipation for the big reveal,” said editor Deji LaRay. “You wait with KD, confused by the large crate delivery, and can’t help but cackle when Drake is revealed with the special delivery. The timing had to stay patient enough for the absurdity to grow, but sharp enough that the joke keeps moving. It is a big gag, but the comedy lives in the smallest reactions.”
LaRay’s edit shapes the film’s rhythm, allowing the delivery gag to escalate while giving Drake’s physical comedy and Durant’s deadpan reaction room to land. LaRay’s background spans music videos, commercials, and branded content, including collaborations with artists such as Drake, Rihanna, Kendrick Lamar, Nicki Minaj, and Migos, as well as directors including Director X and Daps.
Colorist Chadwick B. Williams, whose credits include The Last of Us, The Boys, and Star Trek: Picard, brought a polished cinematic finish to the home setting. His grade balances the clean architectural feel of Durant’s home with the heightened visual world inside the crate.
Two-time Emmy-winning sound designer Jonathan Fuhrer helped build the atmosphere around the delivery, the crate, and the reveal, giving the scene weight without overwhelming the comedy.
“It’s not every job where you can honestly say the client made the work better, but Drake and his team did exactly that. It was a real privilege to collaborate with them,” said Jamieson, co-founder and COO of No Sushi.
He added, “Just Like Candy is a great example of why we built No Sushi. The craft is invisible when it is working, but the entire film depends on rhythm, tone, sound, color, and restraint. That is exactly where film and television caliber post talent can add so much to advertising.”
CREDITS:
BRAND:
- Nike: Client
- NOCTA: Client
Talent
- Kevin Durant: Talent
- Drake: Talent
CREATIVE DIRECTION: DreamCrew: Creative Direction and Concept
PRODUCTION COMPANY: M ss ng P eces and Creative Rain
- Director X: Director
- Luti Fagbenle: Executive Producer
- Kate Oppenheim: Executive Producer
- Director X: Executive Producer
- Arelys Perez: M ss ng P eces Executive Producer
- Vicky Illk: M ss ng P eces Head of Production
- Caroline Onikute Durosinmi: Line Producer
- Julie Lee: Line Producer
- Christopher Rogers: Production Supervisor
- Josh Sussman: Post Production Producer
- Todd Thompson: 1st AD
- Vanessa Gaitan: 2nd AD
- Rob Witt: Director of Photography
- Dan Mohr: A-Cam Operator
- Jordan Marable: B-Cam Operator
- Zach Sprague: C-Cam Operator
- Callum Hattingh: DIT
- Mark Wells: Gaffer
- Kevin Parker: Key Grip
- Carlos Laszlo: Production Designer
- Gen Quintanilla: Art Director
- Samantha McDonald: Set Decorator
- Robbie Meckna: Prop Master
- Nchimunya Wulf: Costume, KD
- Derek: Barber, KD
- Mirna: Makeup, KD
- Keith Wager: Costume
- Victoria Callaway: Hair and Makeup
- Liam Macrae: Stills Photographer
- Kent Ohler: Sound Mixer
- Cynthia Felde: Script Supervisor
- Craig Bush: Location Manager
- The Cast Station: Casting
POST: No Sushi
- Alexander Jamieson: Post Executive Producer
- Deji LaRay: Editor
- Chadwick B. Williams: Colorist
- Jonathan Fuhrer: Sound
- Rockwell: Additional Sound Designer
- Zachary Jacobs: VFX
- Zachary Jacobs: Finishing Supervisor
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