Hold da ketchup! Nike shows Chicago some love

3+
470652daa4a54f27046c7441a38082d3

Chicago hasn’t gotten a whole lot of commercial love from the swoosh since a certain bald balla owned the basketball courts for a couple of decades.

So it’s nice to see Nike focusing attention on the windy city again even if it’s for hot dogs.

But it’s a Chicago dog, the best kind of hotdog the Reel 360 team has ever tasted. Ah, we long to feel that juicy dog’s taught skin SNAP in your mouth when you bite into it.

Now, if you’re not familiar a correct Chicago dog comes topped with yellow mustard, chopped white onions, bright green sweet pickle relish, a dill pickle spear, tomato slices or wedges, pickled sport peppers and a dash of celery salt.

Notice anything missing? Yeah, that’s right ketchup. You’ll NEVER find ketchup on a proper Chicago dog. It’s insulting. And it’s this fun metaphor that plays center stage in this new Chicago-focused Nike spot by Wieden+Kennedy Portland and Arts & Sciences director Mike Warzin.

The spokesman for this spot is the order-caller at a diner who, alongside calling out an order for a hot dog, shouts proudly about the qualities of the city and its sports. It celebrates Chicago athletes and teams, from the Jordan-led Bulls to high school kids, who are playing their sport in true Chicago style: in the words of the spot’s order caller, that means never sugar coated, with no nonsense, less talking and more action. Watch the :60-second spotbelow:

ALSO READ: Mill and Nike unveil giant immersive experience

Following the launch of the anthem, three local athlete stories launched on social and take a deeper dive into how kids in Chicago are using their respective sports to change the narrative of the city.

The three athletes are McKinley Nelson, the founder of Project sWISH; Ixhelt Gonzalez, a member of the US women’s national wheelchair basketball team; and Monyett Crump, founder of REVEAL Dance.

Finally, the campaign wraps with an authentic Chicago-style pop-up diner that pays homage to some of the city’s most iconic sports icons and moments, which launched this past weekend.

The spot harkens back to some of the more classic Nike spots from the 90s and 2000s. And that’s a great thing. Especially with no friggin’ ketchup.

Credits
CLIENT: Nike
CONTACT: Anagha, Alreja

CREATIVE
   CREATIVE AGENCY: W+K PORTLAND
   EXECUTIVE CREATIVE DIRECTORS: Eric Baldwin, Jason Bagley
   CREATIVE DIRECTORS: Alberto Ponte, Ryan O’Rourke
   COPYWRITER / ART DIRECTOR: Kevin Steele, Jack Welles
   HEAD OF PRODUCTION: Matt Hunnicutt
   EXECUTIVE PRODUCERS: Jake Grand, Krystle Mortimore
   PRODUCER(S): Emily Knight
   ASSISTANT PRODUCER: Jasmyn Barr
   ART PRODUCER: George Qatsha, Shani Storey
   GROUP BRAND DIRECTOR: Andre Gustavo
   ACCOUNT TEAM MEMBER(S): Luiza Prata Carvalho, Paanii Annan, Anthony Williams II
   CREATIVE OPERATIONS MANAGER: Lisa Calgaro
   GROUP STRATEGY DIRECTOR: Andy Lindblade
   GROUP MEDIA DIRECTOR: Daniel Sheniak, Reme DeBisschop
   MEDIA TEAM: Brian Goldstein, Graham Wallace, Justin Bradley
   BRAND STRATEGY DIRECTOR: Becca Taylor
   BUSINESS AFFAIRS: Kevin Moyer, Emily Kahn, Maggie Harasyn
   TRAFFIC: Sabrina Reddy, Billy Mucha
   EXECUTIVE DESIGN: Producer Alicia Kuna
   DESIGN PRODUCER: Michael Rosenau
   DESIGNER: Mitch Wilson

PRODUCTION COMPANY: Arts & Sciences
   DIRECTOR: Mike Warzin
   DP: Mihai Malaimare
   MANAGING DIRECTOR: Mal Ward
   LINE PRODUCER: Kristin Porter

EDITORIAL COMPANY: Rock Paper Scissors Editorial
   EDITOR: Jamie Foord, Lauren Dellara
   ASSISTANT EDITOR: Alyssa Oh, Jack Kanner
   POST EXECUTIVE PRODUCER: Shada Shariatzadeh
   POST PRODUCER: Adam Parker

VFX COMPANY: A52
   VFX SUPERVISOR: Andy Barrios
   LEAD FLAME: Dan Ellis
   2D VFX ARTISTS: Stefan Gaillot, Enid Dalkoff, Shauna Prescott
   ONLINE EDITORS: Sam Kolber, James Buongiorno
   MANAGING DIRECTOR: Jennifer Sofio Hall
   VFX EXECUTIVE PRODUCERS: Patrick Nugent, Kim Christensen
   VFX PRODUCER: Andrin Mele-Shadwick

COLOR COMPANY: A52
   COLORIST: Daniel de Vue
   COLOR EXECUTIVE PRODUCER: Thatcher Peterson
   COLOR PRODUCER: Jenny Bright

SOUND DESIGN COMPANY: Lime Studios
   SOUND DESIGNER: Rohan Young
   AUDIO ASSISTANT: Jeremy Nichols
   EXECUTIVE PRODUCER: Susie Boyajan
   PRODUCERS: Kayla Phungglan, Megan Hernandez

MIX COMPANY: Lime Studios
   AUDIO MIXER: Rohan Young
   AUDIO ASSISTANT: Jeremy Nichols
   EXECUTIVE PRODUCER: Susie Boyajan
   PRODUCERS: Kayla Phungglan, Megan Hernandez

MUSIC
   SONG: Chicago (That Toddling Town)
   COMPOSER: Fred Fisher
   ALBUM: Fisher Catalog – Disc 1
   ARTIST: Tony Bennett w. Count Basie
   PUBLISHER: Sony ATV Music Publishing
   MUSIC SUPERVISION: Company Walker

MUSIC SUPERVISION EP: Sara Matarazzo
   MUSIC SUPERVISION PRODUCERS: Stephanie Pigott, Danielle Soury

PHOTOGRAPHER
   PHOTOGRAPHER: Adam Jason Cohen

SOURCE: Arts and Sciences

3+
COMMENTS