When the Covid-19 pandemic rolled across the globe, it silenced live music everywhere. Perhaps nowhere was that silence more deafening than New Orleans. To help offset the fallout for struggling musicians, the New Orleans Jazz & Heritage Foundation launched a Music Relief Fund last spring.
Through their efforts, the foundation has distributed more than $1MM to musicians across Louisiana. And this year, on 9th February, one week before we endured a silent Mardi Gras, the New Orleans Jazz & Heritage Foundation commenced the next wave of relief efforts in partnership with independent creative agency, LIGHT+CO, by asking people everywhere a simple question: Have you ever been saved by a song?
Jazz & Heritage Foundation’s latest effort will kick off with a PSA, entitled ‘Rise and Shine’, helmed by director Benjamin Sonntag and featuring New Orleans’ own Troy ‘Trombone Shorty’ Andrews, created to reawaken the New Orleans and to invite music lovers everywhere to join together and help the city’s sound carry on for generations to come.
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Of the collaboration, Benjamin remarked: “When there’s a cause attached to art, the vision is easily shared, dialed in, and everyone puts their heart into it. Every person involved wanted to make the best film possible for the foundation and was open to how we got there. There was no ego, just a truly unified effort. Everyone was all in.”
“By cancelling live music in New Orleans, the pandemic robbed the city’s musical community of not just their sound, but their livelihood.” added David Cameron, CEO, LIGHT+CO. “Their ability to make ends meet, and do what they do best: share their sound with the world. We’ve all had that moment when music has saved our lives. Now it’s time to save music.”
Don Marshall, executive director, New Orleans Jazz & Heritage Foundation, commented: “In my years of working with the New Orleans Jazz & Heritage Foundation, I don’t think I’ve seen a more powerful and authentic representation of our city or musicians than the ‘Rise and Shine’ PSA. For generations, the musicians of our community have been the true soul of Louisiana. The goal of this fund is to help our musicians impacted by quarantine, disruptions of income, and several other challenges, all while ensuring an equitable distribution of funds.”
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“It’s been a rough time for our city’s musicians – many are hurting.” concluded Troy “Trombone Shorty” Andrews. “Being a part of that community, I know that we have to be there for one another. We’ve always banded together to help each other – it’s more important now than ever. Music lovers, join us to help keep NOLA music alive.”
CREDITS:
CLIENT: New Orleans Jazz & Heritage Foundation
- EXECUTIVE DIRECTOR: Don Marshall
- DIRECTOR OF PROGRAMS, MARKETING AND COMMUNICATIONS: Kia Robinson
- CLIENT: Trombone Shorty Foundation
- BOARD MEMBER: Troy Andrews
- EXECUTIVE DIRECTOR: Bill Taylor
- MUSICAL DIRECTOR: Asia Muhaimin
- PROGRAMS MANAGER: George Wilde
AGENCY: LIGHT+CO
- CO-FOUNDER / CEO: David Cameron
- CO-FOUNDER: Pamela Cameron
- ACCOUNT DIRECTOR: Diana Gonzalez-Cash
- EXECUTIVE CREATIVE DIRECTOR, WRITER: Sean Vij
- CREATIVE DIRECTOR, ART DIRECTOR: Bryan Carroll
- PRODUCER: Chris Capretto
- BUSINESS AFFAIRS MANAGER: Adam Caviezel
- VERY SPECIAL THANKS TO: Laura Ferguson, Stan Hill, Janet Wollman, Freddy Jones and Amanda Rizzo
PRODUCTION COMPANY: Twisted Fiction
- DIRECTOR: Ben Sonntag
- LINE PRODUCER: Maury Strong
- DIRECTOR OF PHOTOGRAPHY: Michael “Cambio” Fernandez
- DRONE OPERATOR: Gabriel Velasco
- GAFFER: Chip Carey
- KEY GRIP: Lucas Porterfield
- SOUND / PLAYBACK: Eric Ledet
- KEY PROP: Chere Theriot
- LOCATION MANAGER: Leonard Reynolds
- PRODUCTION SUPERVISOR: Tracy Keller
- CREATIVE REPRESENTATIVE: Jill Rheel
EDIT: Cabin
- EDITOR: Rob Watzke
- PRODUCER: Katy Lester
- ASSISTANT EDITOR: Jonatas da Silva
- MANAGING PARTNER: Carr Schilling
- EXECUTIVE PRODUCER: Adam Becht
POST: Shape + Light
- CREATIVE DIRECTOR: Rob Trent
- EXECUTIVE PRODUCER: Cara Lehr
- VFX PRODUCER: Crystal Rossmann
MUSIC: Venn Arts / Found Objects
- MUSIC SUPERVISORS: Jonathan Hecht and Sarah Tembeckjian, Found Objects Music
- ECDS: Jay Wadley and Trevor Gureckis
- EXECUTIVE PRODUCER: Jennie Armon
- CREATIVE DIRECTOR: Ben Marshall
- CREATIVE: Adam Weiss
- ARRANGER: Nadav Nirenberg
- PRODUCER: Nick Chomowicz
- MUSIC COORDINATOR: Agatha Lee
- RECORDING AUDIO ENGINEER: Derik Lee
- HEAD OF PRODUCTION: Matt Nelson
MUSICIANS
- FEATURED SOLOIST: Troy “Trombone” Andrews
- TRUMPET: Julian Gosin
- SAXOPHONE: Roger Lewis
- PERCUSSION: Chauncey Yearwood and Evan Margulies
- TRUMPET: Gabe Medd
- TUBA: Nora Nalepka
- SAXOPHONE & CLARINET: Morgan Price
SOUND DESIGN / MIX: Eleven Sound
- MIX / SOUND DESIGN: Jeff Payne and Jordan Meltzer
- ASSISTANT MIXERS: Andrew Smith and Marco Tornillo
- EXECUTIVE PRODUCER: Melissa Elston
COLOR: a52 color
- COLORIST: Gregory Reese
- PRODUCER: Jenny Bright
- EXECUTIVE PRODUCER: Thatcher Peterson
ORIGINAL SONG COMPOSITION: ‘Everything I Do Gohn Be Funky (From Now On)’
- COMPOSER: Allen Toussaint
- MASTER USE: Blue Note Records
- NOTE: Trombone Shorty appears courtesy of Blue Note Records
