Nestlé natural bliss is leaning into whimsical fantasy in the latest installment of its “Unexplainably Blissful” campaign from VML, introducing a magical new mascot called the “Unicow.”
Launching Monday, the new 30-second spot features the hybrid unicorn-cow creature wandering through a dreamlike landscape while singing “Strange Magic” by Electric Light Orchestra.
The campaign continues natural bliss’ positioning around the simplicity and “magic” of its four ingredient coffee creamers, suggesting that a single splash can transport consumers into a more blissful emotional state.
The new film expands on earlier campaign spots “Magic Makes Five” and “Milk & Cream,” which also featured the Unicow appearing in everyday coffee moments to highlight the product’s flavor and ingredient messaging. Watch below:
Beyond the hero spot, the campaign will extend across social platforms with immersive digital elements, including Snap filters that allow users to interact with the “Unexplainably Blissful” world firsthand.
According to the brand, the broader campaign universe includes “sumptuous flavors, delicious landscapes, and delightful characters” designed to create a playful escape for coffee drinkers.
The campaign will roll out across streaming, social media, events, and television as natural bliss continues to build the quirky, fantasy-driven creative platform around its growing creamer line.
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natural bliss, VML launch ‘unexplainably blissful’ campaign
