The Walt Disney Company held it’s 3Q earnings call yesterday, and the fate of Mulan was discussed. After a series of delays caused by the COVID-19 pandemic, the live-action adaptation of the animated classic is coming to Disney+ on September 4th.
Wait. You say you already subscribe to Disney+. Why isn’t it free? Unlike other content on the streaming service, the movie will boast a “premiere price” on top of the monthly subscription to watch it.
But, here’s the good news, the film is yours forever… unless you cancel your Disney+ subscription.
Talking to investors, Bob Chapek, Chief Executive Officer, The Walt Disney Company, explained that, “In order to meet the needs of consumers during this unpredictable period, we thought it was important to find alternative ways to bring this exceptional family-friendly film to them in a timely manner.”
He also confirmed that Mulan will be available, “in most Disney Plus markets, including the US, Canada, Australia, New Zealand, and a number of countries in Western Europe.”
“We see this as an opportunity to bring this incredible film to a broad audience currently unable to go to movie theaters, while also further enhancing the value and attractiveness of the Disney+ subscription with this great content,” he concluded, offering some insight into Disney’s thought process.
It’s not a bad deal all things consider and the kids will be able to watch Mulan multiple times.
The French aren’t taking the news very though.
Angry French Theater Owners
There are conflicting reports about whether Mulan is getting a global launch on Disney+ or whether it will only be North America, but it definitely sounds like it could be the former based on what TheWrap, Variety and Hollywood Reporter are saying.
In response to the news, one French cinema owner decided to take his frustrations out on a Mulan standee. He completely destroys it and then stands triumphantly over its remains, clearly hoping to send a message to Disney.
Check out the destructive video below:
Ultimately, should the live-action adaptation prove to be a hit on Disney+, this could become the norm for the mouse house. Theaters are going to have to accept that people might want to watch new blockbusters at home instead of venturing into somewhere they risk catching a potentially deadly virus.
Now, speculation is bound to run rampant about both The New Mutants and Black Widow
SOURCE: The Walt Disney Company