MoonPie, the iconic snack brand known for its witty social media presence, is gearing up for the highly anticipated total solar eclipse on April 8 with a stellar new campaign. Titled “Sun vs Moon ‘24: Brutality in the Totality,” the campaign solidifies MoonPie’s position as the official snack of the eclipse while promoting its limited edition “Solar Eclipse Survival Kit” MoonPies.
The campaign harks back to the brand’s viral feud during the 2017 total solar eclipse, where MoonPie’s witty response to Hostess Snacks catapulted it into internet stardom. This time around, MoonPie is going head-to-head with the Sun in a cosmic showdown of epic proportions.
In a hero film shot in the style of a pro wrestling trailer, the Sun and Moon are portrayed as wrestlers, complete with on-screen stats highlighting their characteristics. The Moon, taunting the Sun, foreshadows its dominance during the eclipse, urging viewers to stock up on MoonPies for the celestial event.
The message is clear: as the Sun is about to go down during the eclipse, it’s time to grab MoonPies and enjoy the show. The limited edition “Solar Eclipse Survival Kit,” available in chocolate, vanilla, or banana mini MoonPies, is touted as a must-have for eclipse watch parties. Watch below:
REELated:
Dooley Tombras, President of Tombras, the agency behind the campaign, remarked: “What brand other than MoonPie would be capable of doing an Outta This World takedown of the sun? The eclipse is MoonPie’s Super Bowl; we had to go all out.”
The Solar Eclipse Survival Kits, available at Dollar Tree, Walmart, select grocery stores, and online at moonpie.com, are sure to be a hit among eclipse enthusiasts. With its clever marketing and delicious treats, MoonPie continues to shine bright in the snack aisle and beyond.
Bring on 04.08.24!
CREDITS:
BRAND: MoonPie
AGENCY: Tombras
- President: Dooley Tombras
- Chief Creative Officer: Jeff Benjamin
- Executive Creative Director: Avinash Baliga
- Creative Director: Patrick Tice
- Associate Creative Director: Matt Butler
- Art Director: Matt Sorrell, Scott McIntosh, Tucker Lund
- Copywriter: Alex Romans
- Sr. Creative Project Manager: Angie Burton
- Agency Production Coordinator: Timari Ray
PRODUCTION COMPANY: Tombras Studios
- Executive Producer: Rachel Bohanon
- Producer: Carolita Claus
- Directors: Dominic Giordano, Samuel Ibach
- DP: Ryan Dailey
- Steadicam Op: Chris Stiles
- Production Designer: Coby Wester
- Wardrobe Stylist: Teri Clark
- Senior Post Producer: Renee Safir
- Senior Editor: Adam Bucco
COLOR: Assembly
AUDIO: Auralation
Follow us on Facebook and Instagram
