Bud Light is BACK on the Super Bowl stage – and showing up in style – with a brand-new campaign and the debut of its latest Super Bowl commercial, “Hold,” featuring Hollywood it-couple, Miles and Keleigh Teller.
Created by Anomaly, “Hold” signals a new era for the brand as it looks to reach fans 21+ in new ways, with a brighter look, a new sense of confidence, and a magnetic tone that helps fans see choosing to enjoy life is…easy.
From one of the summer’s hottest movies to Super Bowl screens all over the country, Miles Teller and wife, Keleigh, achieve peak couple goals in “Hold” as Keleigh frustratingly waits on the phone as the repetitive, but surprisingly catchy, hold music plays throughout the room. Miles decides to enjoy the moment, cracking open a Bud Light and, in classic Miles fashion, busts out a few of his signature dance moves while making his way over to Keleigh.
After handing her a beer, Keleigh decides to join in on the fun as they light up the room together, dancing in rhythm to the music and taking the otherwise boring moment as an opportunity to enjoy, together. Watch below:
“As not only the #1 best-selling beer brand in the industry, but a brand that fans look forward to seeing year-after-year in the Super Bowl, we are thrilled to announce Bud Light’s return to the biggest stage in sports as we usher in a new era for Bud Light and deliver something totally new and unexpected,” said Alissa Heinerscheid, Vice President of Marketing. “Forty-one years ago, Bud Light was created to be an easy-drinking beer; that is how we were born. We have turned that unique truth into our new platform – Bud Light is ‘Easy to Drink, Easy to Enjoy’, and we look forward to bringing this message to life for consumers at Super Bowl and beyond.”
“I couldn’t be more excited to team up with Bud Light for my Super Bowl commercial debut alongside my wife, Keleigh, and the real star of the show, our dog Bugsy,” shared Eagles and Phillies fan, Miles Teller. “I loved the fact that Bud Light wanted to create something authentic in feeling and tone to our actual relationship. Life can get messy, it can get frustrating, it can all feel trivial and pointless at times, but I love the message of “Choosing Enjoyment” in those moments. At the end of the day, it’s about who we spend our time with and how we choose to spend that time. Enjoy the little moments.”
“Hold” marks just the start of what Bud Light has in store for 2023, with a diverse body of creative work under its new “Easy Enjoyment” platform set to air throughout the year. Last month during the NFL Playoffs, “The Bud Light Carry” premiered, depicting a familiar, tricky situation many fans find themselves in after buying their friends a round at the bar.
Instead of taking multiple trips or recruiting friends to help, the hero in this spot decides to choose ‘Easy Enjoyment’ and takes the challenge head-on to bring the round of Bud Lights to her friends without spilling a drop.
The official beer sponsor of the NFL, will also be making it easy for 21+ fans everywhere to enjoy Super Bowl LVII by giving them the chance to ‘Bring Home the Bud Light’.
Bud Light has challenged the Super Bowl contending teams, the Kansas City Chiefs and the Philadelphia Eagles, to ‘Bring Home the Bud Light’ and unlock a city-wide celebration for fans if they win, making victory that much easier to enjoy. Bud Light will also be giving fans chances to ‘Bring Home the Bud Light’ and win $10,000 every time a team scores during the Big Game.
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