McKinney hires Matilda Ivey and Rhonda Nelson

Amid a record-setting year of tremendous agency growth, including new client signings (Blue Diamond Growers) and a new practice opening (McKinney Health), McKinney has added two key hires to their expanding team: Matilda Ivey and Rhonda Nelson. Both have been hired as group client directors and will report to Gretchen Walsh, chief client officer.  As account leaders they will help set … Continue reading “McKinney hires Matilda Ivey and Rhonda Nelson”

Zoic, Mckinney create powerful PSA for Ad Council

Award-winning entertainment company Zoic Studios has teamed up with McKinney to drop viewers into a game that  has no winner in a powerful new PSA for the Ad Council and Brady, “No Extra Life.” Crafted in the perspective of a first-person shooter video game, the spot follows the heart-racing experience of someone frantically racing through … Continue reading “Zoic, Mckinney create powerful PSA for Ad Council”

McKinney LA brings in Andy Pearson as GCD

Thankfully not all stories regarding ad agencies are about layoffs. McKinney has announced that it has named Andy Pearson Group Creative Director. The move dials up the heat on the considerable momentum at McKinney LA has had since its creation less than a year ago. Pearson was previously at Deutsch LA as VP, creative director, … Continue reading “McKinney LA brings in Andy Pearson as GCD”

Little Caesars scores TD with NFL announcements

Little Caesars is pulling out all the stops by partnering with Super Bowl-winning quarterback Matthew Stafford, launching season-long pregame promotions, and focusing on giving back to underserved communities.  Earlier this summer, the third-largest pizza chain in the world announced a multi-year partnership with the NFL.  “We are really excited to work with Matthew Stafford for our debut as … Continue reading “Little Caesars scores TD with NFL announcements”

INTERVIEW: PeterMayer CCO Matt Kuttan

If you have spent any time in Chicago advertising over the last 20 or so years, you probably worked with uber-talented creative Matt Kuttan. Matt has been an influential creative contributor to agencies including Leo Burnett, Burrell Communications, Saatchi X, ICFNext and so many more. I had a chance to work with Matt lifetimes ago … Continue reading “INTERVIEW: PeterMayer CCO Matt Kuttan”

RSA enters world of NFTs with Modern People

Ridley Scott’s globally renowned production company RSA Films is officially entering the growing world of NFTs, announcing a partnership with a multidisciplinary creative studio, Modern People. RSA will represent Modern People in the brand space, to IP holders in industries including entertainment, music and art, and for collaborations with independent content creators. The new partnership … Continue reading “RSA enters world of NFTs with Modern People”

NBC’s Superstore finally closes its doors

Warning: This contains spoilers for the series finale of Superstore. The exterior Cloud 9 facade that many have driven past on Burbank’s Barham road is no longer there. After 6 seasons of being a regular feature on the Universal Studios Hollywood’s Studio Tour ride (prior to covid) at the backlot sound stages, the NBCUniversal TV … Continue reading “NBC’s Superstore finally closes its doors”

Hue&Cry goes all out for All In’s Chris Hayes

Tapping into current events, Hue&Cry, the award-winning animation studio led by Creative Director Matt Darnall and Executive Producer Scott Friske, have worked its animated artistry on a new campaign targeting viewers for MSNBC’s nightly news program All in with Chris Hayes.   The Emmy Award-winning show committed to in-depth reporting on the nation’s biggest news … Continue reading “Hue&Cry goes all out for All In’s Chris Hayes”

BBDO MPLS names Sue Batterton ECD

BBDO Minneapolis has named Sue Batterton as the agency’s new Executive Creative Director. According to a statement from a spokesperson, Batterton will be responsible for the agency’s creative output.  “There was a lot of interest in this position,” said Neil White, BBDO MPLS’ President and CEO. “Sue’s passion for the work, her proven ability to … Continue reading “BBDO MPLS names Sue Batterton ECD”

Public Label appoints Sumner as SVP Growth

North American creative marketing agency, Public Label, announced today the appointment of Stephanie Sumner as SVP, Growth. Reporting to Brian Cohen, CEO of Match Marketing Group, Sumner will be responsible for leading growth initiatives at the newly launched agency.  Sumner’s hire is the latest move in the agency’s trajectory of cementing its presence in the … Continue reading “Public Label appoints Sumner as SVP Growth”

The male gaze of Super Bowl Commercials in front and behind the camera is demeaning

Spots in the Big Game have become iconic and popular because of their cinematographic quality, unpredictability, humor, use of special effects and celebrity cameos. Above everything else, one aspect remains consistent: the demeaning male gaze on both sides of the commercial camera. From Carl’s Junior ads featuring Kate Upton (featured above) and Charlotte McKinney eating … Continue reading “The male gaze of Super Bowl Commercials in front and behind the camera is demeaning”

Ad Council launches COVID-19 vaccine education effort

The Ad Council today announced plans for a communications effort to encourage vaccination against the virus, which will represent one of the largest public education campaigns in history. This coincides with Astrazeneca’s announcement of a vaccine that is 70% effective. This effort will be launched in partnership with the COVID Collaborative, a national assembly that has brought … Continue reading “Ad Council launches COVID-19 vaccine education effort”

One Club names first class for ONE School Program

The One Club for Creativity, the world’s foremost non-profit organization recognizing creative excellence in advertising and design, has announced the first-ever group of 15 talented students accepted into the East Coast fall session for ONE School, a free portfolio program for young Black creatives. Students were selected based on their raw creativity, passion and commitment so as not to discourage … Continue reading “One Club names first class for ONE School Program”

One Club enlists Ez Blaine as ONE School expands west

Due to overwhelming response from creatives and corporate sponsors, The One Club for Creativity today announced West Coast expansion of ONE School, the free 16-week portfolio program for Black creatives started with Oriel Davis-Lyons.  The club has partnered with LA-based executive creative director Ez Blaine to run the program there. Since its launch on July 20th, ONE School has quickly quadrupled … Continue reading “One Club enlists Ez Blaine as ONE School expands west”

Cut+Run’s Knight cuts V-Day campaign for Jared

Happy Valentine’s Day to the Reel 360 readers! Avoid high-pressure decision-making with this new Valentine’s Day campaign for Jared, edited by Cut+Run’s Gary Knight and directed by Biscuit’s Clay Weiner for McKinney. The Jeweltones, a sage vocal group, once again lend their voices to help you find the right way to say I love you … Continue reading “Cut+Run’s Knight cuts V-Day campaign for Jared”

Little Caesars, Rainn Wilson deliver in Super Bowl spot

This is funny Super Bowl spot. Little Caesars asks the new philosophical question – can their new delivery service be the next best thing since sliced bread? The innovative new delivery service will be the focal point of the Detroit-based company’s first-ever Super Bowl commercial, airing in the 3rd quarter of the game. The high-octane spot — … Continue reading “Little Caesars, Rainn Wilson deliver in Super Bowl spot”

Stage 18, IFP/Chicago form Independent Film Alliance

Stage 18 Chicago, a 501(c) 3 organization established to elevate Chicago’s independent film and new media industries, has announced an agreement with Independent Filmmaker Project Chicago (IFP) to merge and create a powerhouse organization that serves Chicago’s independent film creatives and the businesses that support them. The new organization, called the Independent Film Alliance (IFA Chicago), will … Continue reading “Stage 18, IFP/Chicago form Independent Film Alliance”

MIFF’s Duffy produces ‘More than a Cowboy’ on Amazon

In just under three weeks, 36-year-old MMA fighter Donald Cerrone will go into the Octagon for the UFC welterweight match of his career. On January 18 in Las Vegas, Cerrone, better known as “Cowboy,” will go up against Conor McGregor. This is the kind of fight where legends are born. What’s at stake for Cerrone, … Continue reading “MIFF’s Duffy produces ‘More than a Cowboy’ on Amazon”

Writers Guild announces TV, News and Radio noms

Writers Guild of America East (WGAE) and Writers Guild of America West (WGAW) have announced nominations for outstanding achievement in television, new media, news, radio/audio, and promotional writing during 2019. The shows up for best drama series are The Crown, The Handmaid’s Tale, Mindhunter, Succession and Watchmen. Vying for best comedy series honors are Barry, The Marvelous Mrs. Maisel, PEN15, … Continue reading “Writers Guild announces TV, News and Radio noms”