(McDonald’s McFlurry Activation)
Fans of McDonald’s got their hands on a free McFlurry via a walk-thru billboard in the latest activation to support its new brand platform, ‘Fancy a McDonald’s?’
McFlurry fans that pass by the Builder’s Yard, just under Hungerford Bridge, on London’s South Bank were able to get their free McFlurry from a ‘walk-thru’ hatch on a billboard.
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Part of the ongoing ‘Fancy a McDonald’s?’ brand platform devised and created by Leo Burnett, the bespoke creation featuring a built-in service window allows customers to grab themselves a McFlurry, made with vanilla soft dairy ice cream and Oreo Toppings.
CREDITS:
CLIENT: McDonald’s
- CHIEF MARKETING OFFICER: Michelle Graham-Clare
- DIRECTOR OF MARKETING & MEDIA: Steve Howells
- HEAD OF MARKETING – BRAND AFFINITY, TRUST & FAMILY: Chloe Bissell
- BRAND MANAGER: Amber Myers
- CAMPAIGN ASSISTANT: Maxime Van De Riet
AGENCY: Leo Burnett London
- CCO: Chaka Sobhani
- CREATIVE DIRECTORS: Andrew Long, James Millers
- SENIOR CREATIVE: Joe Miller
- HEAD OF PLANNING: Tom Sussman
- PLANNER: Theo Pons
- BUSINESS DIRECTOR: Sam Houlston
- ACCOUNT DIRECTOR: Steph Bates
- SENIOR ACCOUNT MANAGER: Laura Taylor
- ACCOUNT MANAGER: Nicola Kuan
- ACCOUNT EXECUTIVE: Carys Parry
- MEDIA BUYING AGENCY: OMD UK
- OOH PRODUCTION COMPANY: Talon
