Galderma Aesthetics Brazil, a business unit of Galderma specializing in the development of products and techniques for minimally invasive cosmetic procedures that offer better skin quality for people, launches a campaign to reinforce its institutional positioning and introduce its new brand ambassador: actress Flávia Alessandra.
Developed by the agency Tugarê CDM, the activation has a strong online presence through the video “Precise traits that empower individuality” and brings the motto that each person’s traits reveal their essence and must be valued and respected. With the film, the brand reinforces its mission to offer scientific solutions that help people improve their skin quality while maintaining their individuality.
With a strong presence in Brazil, Galderma Aesthetics is a reference when it comes to promoting skin quality through aesthetic solutions that are recognized for their high level of safety and proven efficacy. This is the case of Sculptra , the first and only collagen biostimulator based on poly-L-lactic acid with indication for the face and various areas of the body, present for 17 years in Brazil; and Restylane , the first injectable hyaluronic acid launched on the market 25 years ago. Watch below:
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According to Ligia Santos, BU Head of Galderma Brasil’s aesthetics line, “the campaign aims to impact a large number of people through the influence of a great celebrity like Flávia Alessandra, establish a connection with consumers and reinforce our mission of help people achieve their personal desires for esthetics and beauty, preserving their features, respecting their histories and taking care of the best skin health, regardless of age”.
CREDITS:
Photos:
- Agency: Tugarê CDM São Paulo
- Advertiser: Galderma Aesthetics
- Creative Director: Ovídio Ferreira
- Editor: Nívia Bellido
- Art Director: Rodrigo Marcondes
- Service: Maria Carolina Ávila and Leandro Ferraz
- RTVC Producer: Adriana Branco
- Production Assistant: Christiano Waldez
- Produka: Produka Filmes
- Service (producer): Marcelo Chim
- Executive Production (Producer): Anderson Lima
- Fashion photographer: Karine Basilio
- Stylist and fashion production: Bruno Pimentel
- Model: Flávia Alessandra
- Beauty: Ale de Souza
- Client: Ligia Santos , Bruna Pessuto, Tatiana Viana and Ligia Cristaldi
Film:
- Title: Galderma Aesthetics Manifesto
- Agency: Tugarê CDM São Paulo
- Advertiser: Galderma Aesthetics
- Product: Institutional
- Creative Director: Ovídio Ferreira
- Editor: Nívia Bellido
- Art Director: Rodrigo Marcondes
- Service: Maria Carolina Ávila and Leandro Ferraz
- RTVC Producer: Adriana Branco
- Production Assistant: Christiano Waldez
- Produka: Produka Filmes
- Service (producer): Marcelo Chim
- Executive Producer (Producer): Anderson Lima
- Production Director (Producer): Emerson Jussiani
- Producers: Rita Luciana de Oliveira , Maria Fernanda Miguel , Zilda Moschkovich (objects)
- Directed by: Marcelo Raimondi & Beto Gomes
- Photography Direction: Beto Gomes
- Editing: Marcelo Raimondi , Beto Gomes , Marcelo de Souza , Rafa Padua
- Colorist: Sergio Lemes
- Audio Operator: Marcio de Oliveira
- Mixing: Produka Filmes
- Stylist: Bruno Pimentel
- Beauty: Ale de Souza
- Cast: Flávia Alessandra
- Client: Ligia Santos , Bruna Pessuto, Tatiana Viana and Ligia Cristaldi
