McDonald’s France has launched an exciting new campaign to welcome the influx of global visitors coming to France for the Olympics. Created by DDB Paris, the campaign, titled “Welcome as You Are,” is a clever twist on the brand’s French tagline, “Come as You Are.”
The centerpiece of the campaign is a film directed by Bradley & Pablo, which humorously illustrates the various nicknames people use for McDonald’s around the world, such as McDo, Mickey D’s, Mequi, Makudo, Mecces, and Makka. Despite the language barriers, the film highlights how everyone universally recognizes and loves the “Big Mac,” demonstrating McDonald’s broad appeal.
Overall, this campaign emphasizes McDonald’s global unity and its ability to bring people together, no matter where they come from. Watch below:
REELated:
In addition to the film, McDonald’s has rolled out out-of-home and digital ads in ten languages, showing how menu items are known and described differently around the globe. The ads reveal that while names and descriptions might vary, McNuggets are consistently recognized everywhere.
The campaign features OOH and digital elements in over 10 languages, humorously engaging with local McDonald’s consumption habits worldwide. On social media, the French menu is explained in various languages using the AI tool HeyGen.
To further enhance the experience, McDonald’s crew members in France will wear special T-shirts, caps, and badges emblazoned with the “Welcome as You Are” message in over 26 languages. This personal touch aims to make international visitors feel at home. Additionally, the French menu will be accessible in various languages through the AI tool HeyGen, simplifying the ordering process for tourists.
This campaign will be live across France until September 2nd.
CREDITS:
BRAND: McDonald’s France
- Jean-Guillaume Bertola
- Clément Brossard
- Leila Abdallaoui
- Sophie Giry
- Clémentine TeissedreDalou
- Lorna Fontybosch
AGENCY: DDB Paris
- Chief Creative Officer: Alexander Kalchev
- Creative Directors: Delphine Tabutin, Mélanie Pennec
- Art Directors: Nicolas Malcorps, Chloé Vomscheid, Mia Mercuri, Kevin Audric
- Copywriter: Lucille Ortega
- Account Managers: Paul Ducré, Mathieu Bliguet, Annaëlle Rivoal, Louise Cassola
- Strategists: Elise Lassimoulie, Celine Male, Edouard Frapier
- Strategy Director: Cédric LedouxAgency
- Producers: Corinne Persch, Lucie Daumas
- Print Producer: Julie Pacton
- PR: Romana Kügerl
PRODUCTION COMPANY: LA/PAC
- Chief Executive Officer: Jérôme Denis
- Director of Photography: Daniel Fernandez Abello
- Food Stylist: Valery Drouet
MUSIC/SOUND: Studio 5
- Sound Engineers: Cédric Boit, Clément Reynaud, Alexandre Vicart, Josselin Tange
- Music Supervisor: Marine Cremer
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