McCann NY gives us stark reminder about gun violence

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We’re all aware of Generation X, Generation Y, Generation Z, The Pepsi Generation. Now McCann NY and March for Our Lives wants to introduce us to “Generation Lockdown.”

It is estimated that 95% of school kids — some as young as five — are now trained on what to do during an active shooter situation because they have to be prepared for it at any minute, in any community.

Having viewed this right on the heels of yesterday’s horrific shooting at the University of North Carolina, March For Our Lives and McCann NY is a sobering and nerve-rattling reminder of the dangerous environment today’s kids live in. The spot, directed by Hungry Man’s Bryan Buckley, makes it clear that no matter whether you are in kindergarten or college, there is the real possibility you will be faced with a shooting situation.

Released following the 20 year anniversary of the Columbine High School Shooting, the PSA features a young girl instructing adults on how they can survive an active shooter event. The PSA ends with a call for viewers to support federal legislation to put universal background checks in place for the purchase of firearms. Take a look at the 2:11-minute film below:

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This PSA follows the recent April 15th launch of a two-week Times Square ad campaign centered on gun violence prevention.

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March For Our Lives’ Times Square billboard ads are estimated to reach 5.5 million people as the organization seeks to garner support for legislation to pass background checks, extreme-risk protection orders, safe-storage laws, and other life-saving measures.

In 2017, nearly 40,000 people were killed due to gun violence.

 
Credits
Client: March For Our Lives
   DEPUTY GENERAL COUNSEL: Robyn Mohr (Precision Strategies)
   DIRECTOR OF OPERATIONS: Amanda Conlee
   CO-FOUNDER: Ryan Deitsch (Content Creator), Lauren Hogg

CREATIVE AGENCY: McCann New York
   PRODUCER: Gabrielle Levy
   EXECUTIVE CREATIVE DIRECTOR: Marco Pupo
   CHIEF CREATIVE OFFICER: Eric Silver (North America), Sean Bryan (Co-   Chief NY), Tom Murphy (Co-Chief NY)
   CREATIVE DIRECTOR: Karsten Jurkschat, Alex Little
   PRESIDENT: Devika Bulchandani
   DIRECTOR OF TALENT PARTNERSHIPS: Kimberly Kress
   DIRECTOR OF TALENT PAYMENT: Terry Marcello
   CHIEF COMMUNICATIONS OFFICER: Jeremy Miller (McCann Worldgroup)
   CHIEF PRODUCTION OFFICER: Nathy Aviram
   DIRECTOR OF BUSINESS AFFAIRS: Danielle Korn, Wilmien Blake
   SENIOR PROJECT MANAGER: Bristol Parrish
   GLOBAL EXECUTIVE CREATIVE DIRECTOR: Pierre Lipton
   EXECUTIVE PRODUCER: John McAdorey

PRODUCTION COMPANY: Hungry Man
   EXECUTIVE PRODUCER: Mino Jarjoura, Kevin Byrne, Caleb Dewart
   DIRECTOR: Bryan Buckley
   DOP: Scott Henriksen
   PRODUCER: Matt Lefebvre
   PRODUCTION MANAGER: Sherra Fermino

EDIT COMPANY: NO6
   EDITOR: Jason Macdonald, Justin Quagliata
   EDIT ASSISTANT: Tripp McCarty, Scott Zeitlen
   FINISHING: NO6
   POST PRODUCER: Malia Rose, Laura Molinaro
   COLORIST: Steve Picano
   EXECUTIVE PRODUCER: Corina Dennison
   FLAME: Ed Skupeen, Mark Reyes (Assistant)

POST PRODUCTION COMPANY: The Mill/LA
   PRODUCER: Marie O’Brien
   CREATIVE DIRECTOR: Phil Crowe
   FLAME: Tom Graham
   EXECUTIVE PRODUCER: Anastasia Von Rahl

MUSIC COMPANY: Duotone Audio Group
   COMPOSER: Brad Fischer
   EXECUTIVE PRODUCER: Ross Hopman
   SOUND ENGINEER: Brian Goodheart
   PRODUCER: Pat Sullivan, Justine Cortale
   MIX ASSISTANT: Kelly Oostman

AUDIO POST COMPANY: Sonic Union

OTHER
   CLEARANCES: STALKR
   PRODUCER: George Alvarez
   EXECUTIVE PRODUCER: Colleen Cavanaugh Anthony
   RESEARCHERS: Niko Savich, Craig Phillips
   PROJECT MANAGER: Natalie Stowell

Source: March For Our Lives

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