(l-r: Ryan Raab, Martin, Roger Hailes) When I was first drawn to advertising part of the lure was the idea of creating an iconic spokesperson for a brand. I had always admired Tony the Tiger, Mr. Whipple, Clara “Where’s the beef?” Peller and even Cora from Maxwell House. I so desired to create someone who … Continue reading INTERVIEW: Martin Agency team dissects The GEICO Gecko