Content and creative studio LVLY, with offices in New York, Los Angeles and Tel Aviv, welcomes award-winning Canadian editor Izzy Ehrlich to their celebrated roster for representation in the United States. Following the recent addition of fellow editor Emily Spiegelman-Noel, this new addition caps off an exciting period of growth for LVLY, further strengthening their creative capabilities.
With an editing style often possessing a visceral and emotional undercurrent, Izzy’s work looks beyond the surface to express the subtext of a narrative in ways that heighten and harmonize with the creative. “Whether I’m balancing the quiet intensity of a morning run for Adidas, hyper-focusing on a single instant for Dairy Farmers, or meditating on inclusion and self-care with a tender, delicate cadence in Gillette, I strive for a unique and contemporary feel throughout my work,” she explains.
This approach is embodied in her work on the widely praised “First Shave”, a spot from Grey for Gillette that celebrates a transgender man’s first shave and garnered Glass, Bronze and Silver Lions at Cannes, as well as the Nova Scotia tourism campaign “If You Only Knew” which won Best Regional Campaign at AICE.
Over her career, Ehrlich has been honored countless times by the Advertising and Design Club of Canada, Toronto Applied Arts Awards, Toronto Marketing Awards, and London International Advertising Awards in addition to the Clio’s and Communication Arts.
She’s also no stranger to film, editing “The Day Grunge Died,” which was screened at the Beverly Hills International Film Festival, and other pieces featured at the Hot Docs Festival, Calgary International Film Festival, Los Angeles Raindance Film Festival, the American Film Institute Documentary Festival and more.
With LVLY, Izzy hopes to expand her reach into the fashion, comedy and abstract visual fields, bringing her unique perspective to a variety of new projects created for the U.S. market. Inspired by the studio’s top-tier work and talent, the notion of being represented by such a strong, woman-led company solidified her decision to call LVLY home.
“I first connected with LVLY at the AICE awards several years ago where I won Best Regional Campaign for my Nova Scotia tourism spot,” Ehrlich explains. “[LVLY Executive Vice President and Managing Director] Wendy [Brovetto] introduced herself after I gave a speech and had some very kind things to say about my work. After that, I’d always see her name pop up in the comments when I posted new work online, and we got to know each other over a few phone calls. It wasn’t long before it became clear that we were a perfect match.”
Brovetto agrees, adding, “Izzy’s talent spans across every genre, and that is what initially drew me in to her work. I have followed her for some time now and have always admired her deep connection to story. Her work captivates the viewer and draws them in, and her ability to work in every category is a great offering to our diverse clientele. LVLY has always been able to identify and nurture talent as well as provide a platform for creative collaboration and growth. Now, as the world becomes smaller and clients’ needs continue to evolve, the combination of highly creative talent supported by our esteemed production department is more vital than ever.”
Ehrlich joins LVLY’s editorial line-up of Olivier Wicki, Emily Spiegelman-Noel, JP Damboragian, Joe Siegel, Geordie Anderson, Aaron Dunkel and Bryan Andes.