In the latest holiday spot from Petsmart, “Make Merry Memories,” featuring Lucy Hale, director Drew Kirsch has created a video that vividly details how loving and committed pet parents are toward their furry friends
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The long-form piece, developed by Deutsch LA, explores the life of a pet parent through an advent calendar, showcasing the memories shared with pets during the holiday season.
Drew Kirsch, known for directing Taylor Swift’s Lover video, shares similarities in storytelling elements, such as using vibrant colors in different rooms. The PetSmart spot captures the essence of pet parents’ dedication, from dressing up pets in festive outfits to prioritizing their gifts. Watch below:
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The campaign, emphasizing the joy of creating new memories during the holiday season, received praise from Deutsch LA’s creative director duo, Shiran Teitelbaum and Brynn Good. They highlighted the collaboration with Drew Kirsch and Tomorrow’s production team in bringing the holiday magic to life for PetSmart.
“Making new memories is the best part of the holiday season. And Director Drew Kirsch and his production team Tomorrow helped bring the holiday magic to life in our PetSmart campaign. From the adorable pets to real-life sets, creating this work for our PetSmart clients was a merry memory in itself.”
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