In its fourth year, Google’s Black-Owned Friday campaign features a bouncy video starring actress, singer and producer Keke Palmer. The video reimagines the ’90s Crystal Waters hit 100% Pure Love into the anthem “Black-Owned Friday (100% Supporting).”
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The video showcases over two dozen Black-owned businesses and brands from cities including Brooklyn, Houston, Oakland, Detroit, Chicago, Portland, and Los Angeles. The highlighted businesses include a coffee shop, clothing store, dental practice, vegan restaurant, dance studio, veterinarian, roller rink, laundromat, flower shop, and beauty salon.
Directed by Andre Muir, the 3:25 video follows Keke Palmer on Black-Owned Friday as she actively supports Black-owned establishments. The music video incorporates simple instructions on how viewers can use Google to search for Black-owned businesses. Watch below:
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Additionally, the Google video features a cameo from Crystal Waters and provides a list of businesses for viewers to explore and support. Interested viewers can even shop through the video itself, making it an interactive and engaging way to promote Black-owned businesses.
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