JCPenney brings a welcoming, joy-filled celebration of the holidays in a new spot where families embrace the spirit of the season with loving and playful moments, warm get-togethers, and twinkling lights.
Lucky reveled in the magic moments to help bring the narrative, directed by Ramaa Mosley of Station Films and edited by Logan Hefflefinger of Lucky, to life.
The anthemic commercial kicks off with a grandmother and granddaughter holding hands and singing a rendition of Three Dog Night’s Joy To The World, followed by buoyant, wintery scenes encapsulating what so many of us are grateful for – being together. Watch below:
ALSO READ: Daughter walks in Dad’s shoes in Macy’s spot
A time-honored tradition, JCPenney has been serving customers since 1902, wishing joy, comfort and peace this year and always.
CREDITS:
AGENCY: JCPenney Direct
- Creative Director: Josh Schoemaker
- Senior Creative Manager/Copy: Candyce Vanterpoo
- lArt Director: Hwanhee Kang
- Executive Producer: Kathleen Torres
PRODUCTION COMPANY: Station Films
Director: Ramaa Mosley
POST: Lucky Post
- Editor: Logan Hefflefinger
- Assistant Editor/Animation: Jake Odgers
- Animation: Seth Olson
- Audio: Scottie RichardsonColor: Neil Anderson
- Finish: Mark Sullivan
- Executive Producer: Jessica Berry
Music: Breed
SOURCE: Lucky
