Rock & Roll Hall of Fame inductee and two-time Grammy Award-winning Hip-Hop icon LL COOL J has joined forces with Progressive’s Parenta-Life Coach Dr. Rick for a memorable moment in their latest commercial, “Chance Encounter.”
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The :30-second spot, developed by Arnold, made its debut during the “A GRAMMY Salute to 50 Years of Hip Hop” show on CBS, emphasizing the importance of acting naturally even when in the presence of a hip-hop star like LL COOL J.
The musical artist, who graced the stage to honor Hip-Hop’s 50th anniversary, brings his iconic presence to Progressive’s campaign, showcasing the brand’s commitment to multicultural milestones that resonate with consumers. Watch below:
REELated:
LL COOL J expressed his enthusiasm, saying, “The Dr. Rick commercials are classic, and I can’t help but laugh and relate to them. It was an honor to work with Progressive and join such a beloved campaign and character that resonates with so many. Being able to be myself and bring some laughter to the people at home is very cool.”
Remi Ken, Progressive CMO, commented on the collaboration, stating, “Our goal is that our creative remains relatable and that people can always see themselves in the work from Progressive. The nostalgia and subtle connection to hip hop add a new layer to the insight behind the Dr. Rick campaign, and iconic LL COOL J helps drive relevance and connectivity for even more consumers.”
Set to enter the market on January 1, 2024, the commercial marks another memorable addition to Progressive’s advertising campaign, leveraging the star power of LL COOL J to create engaging and relatable content for a diverse audience.
CREDITS:
BRAND: Progressive Insurance
AGENCY: Arnold
- Chief Creative Officer: Sean McBride
- Chief Client Officer: Val Bettini
- SVP, Group Creative Directors: Gregg Nelson, Mike Sullivan
- VP, Creative Directors: Tom Kelly, Thomas Hair
- Broadcast Producers: Sean Vernaglia, Maria Torres
- Marketing: Alex McSweeney, Crissy Cavallaro
- Project Manager: Samantha Trythall
- Business Affairs: Camara Price
PRODUCTION COMPANY: Moxie Pictures
- Director: Martin Granger
- Line Producer: Heidi Soltesz
- Director of Photography: Malik Sayeed
- Editorial House: Cosmo Street
- Editor: Aaron Langley
- Visual Effects: Zero VFX
- Sound Design: Mike Secher/Soundtrack Group
- Music: JSM Music
- Color: Rob Bessette, The Color Refinery
EDIT: Cosmo Street
Editor: Aaron Langley
VFX: Zero VFX
SOUND DESIGN: Soundtrack Group
Sound Designer: Mike Secher
MUSIC: JSM Music
COLOR: The Color Refinery
Colorist: Rob Bessette
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