Laughlin Constable has announced a renewed creative partnership with Milwaukee World Festival Inc., the producer of Summerfest, to promote the highly anticipated 2024 June and July music festival.
Building on their successful collaboration for Summerfest’s 2022 and 2023 campaigns, Laughlin Constable will once again spearhead the development of creative strategy and assets for the iconic event.
Sarah Pancheri, President & CEO of Milwaukee World Festival, Inc., expressed confidence in the partnership, highlighting Laughlin Constable’s exceptional performance over the past two years. “Laughlin Constable has been an outstanding partner, and we look forward to continuing to work with their team to amplify the Summerfest brand,” said Pancheri. “We are proud to partner with a local agency and can’t wait to unveil our 2024 campaign in the coming weeks.”
Anthony Romano, CEO of Laughlin Constable, echoed Pancheri’s sentiments, emphasizing the agency’s Midwestern roots and shared passion for music. “Working with Summerfest is always an absolute joy and privilege for our team,” said Romano. “Many of us at LC are music fanatics, so the opportunity to partner with this iconic organization is one of those rare instances where we get to combine our personal passion with doing great creative work.”
REELated:
The new partnership underscores Laughlin Constable’s commitment to creating personal experience brands through excellence in strategic intelligence, brand creativity, media context, and connected experiences. Founded in 1976, Laughlin Constable has established itself as a premier independent agency with offices in Chicago and Milwaukee. Their diverse client portfolio includes True Value, Yuengling, Master Lock, Milwaukee Bucks, and many others.
Since its inception in 1968, Summerfest has earned a reputation as one of the top national music festivals, featuring hundreds of performances across 12 stages and 75-acre festival grounds along Lake Michigan. Summerfest 2024 will take place over three weekends – June 20-22, June 27-29, and July 4-6, 2024.
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