LOL. General Motors released its Big Game ad, starring Will Ferrell, who discovers Norway far outpaces the United States in electric vehicle adoption. It’s ridiculously funny.
Created by our friends at McCann Detroit, the commercial, ‘No Way, Norway,’ features Kenan Thompson and Awkwafina joining Ferrell on his action-packed journey to give Norwegians a piece of his mind. A 60-second version of the ad will air during the first quarter.
“I’m excited to be a part of GM’s commitment to EVs,” said Ferrell. “I’ve been driving an EV since the mid-80s…well, actually it was a regular car with four AA batteries taped to the carburetor, but it felt like an EV! We’re coming for you, Norway!” Watch the 90-second version below:
ALSO READ: Complete list of all our Super Bowl coverage. Enjoy!
“The big game is the perfect venue for the incomparable Will Ferrell to encourage us all to reconsider what we know about electric vehicles, and to invite ‘Everybody In’,” said Deborah Wahl, GM global chief marketing officer. “We admire his passion for EVs and share Norway’s pursuit of an all-electric future.”
‘No Way, Norway’ is an extension of GM’s ‘Everybody In’ campaign, which launched in January 2021 to excite a new generation of vehicle buyers and accelerate EV adoption while showcasing the company’s Ultium battery platform.
The spot features upcoming Ultium-powered electric vehicles, including the Cadillac LYRIQ luxury SUV and the GMC HUMMER EV supertruck.
Nominate Someone You know For The Reel Black List OR Reel Women
Tell us what you think in the comments section. For a complete list of Reel 360’s Super Bowl coverage click here. Super Bowl LV airs February 7 on CBS at 6:30 PM EST, 5:30 PM CST and 3:30 PST.
CREDITS:
CLIENT: GM
- GLOBAL CHIEF MARKETING OFFICER: Deborah Wahl
- DIRECTOR – BRAND EXPERIENCE, GM GLOBAL BRAND MARKETING: Megan Stooke
- GENERAL DIRECTOR, GLOBAL MEDIA AND MARKETING SERVICES: Heather E Stewart
- BRANDED ENTERTAINMENT MANAGER: Sarah Schrode
- GLOBAL MARKETING MANAGER: Danielle Yocum
AGENCY: McCann Detroit/McCann Worldgroup
- CHIEF CREATIVE OFFICER: Chuck Meehan
- CHIEF CREATIVE OFFICER: Brad Emmet
- CREATIVE DIRECTOR / AD: Michael Raso
- CREATIVE DIRECTOR / WRITER: James Lemaitre
- GM GLOBAL BUSINESS LEAD & CHIEF EXECUTIVE OFFICER COMMONWEALTH: Grant Theron
- CHIEF STRATEGY OFFICER: Anne Feighan
- SVP GROUP ACCOUNT DIRECTOR: Michael Panley
- ACCOUNT DIRECTOR: Jason Dale
- ACCOUNT SUPERVISOR: Amanda Macielak
- EVP GLOBAL DIRECTOR OF CONTENT: Jeff Beverly
- SENIOR PRODUCER: Adam Van Dyke
- SVP, DIRECTOR OF BUSINESS AFFAIRS: Laurie Pyykonen
- ASSOCIATE DIRECTOR, BUSINESS MANAGEMENT: Julie Peterhans
- ASSOCIATE DIRECTOR, BUSINESS AFFAIRS: Stacy Swann
- BUSINESS MANAGER: Deb Silva
- VP, BROADCAST TRAFFIC MANAGER: Cynthia Noyes
PRODUCTION COMPANY: Gifted Youth, LLC
- DIRECTOR: Jake Szymanski
- DIRECTOR – 2ND UNIT: Nick Jasenovec
- EXECUTIVE PRODUCER: Josh Morse
- HEAD OF PRODUCTION: Casey Wooden
- PRODUCER: Stephen Mohammed
- DIRECTOR OF PHOTOGRAPHY: Kramer Morgenthau
EDIT: Rock Paper Scissors
- EDITOR: Adam Pertofsky
- EXECUTIVE PRODUCER: Shade Shariatzaheh
- PRODUCER: Janae Abraham
- EDITOR: Zoe Mougin
VFX / FINISHING: Framestore
- EXECUTIVE PRODUCER: Dan Roberts
- PRODUCER: Katie Buckley
- CREATIVE DIRECTOR: Alex Thomas
AUDIO MIX & SOUND DESIGN: Lime
- SOUND DESIGN AND MIX: Rohan Young
- AUDIO ASSISTANT: Jeremy Nichols
- EXECUTIVE PRODUCER: Susie Boyajan
COLOR: Company 3
- COLORIST: Stefan Sonnefeld
- COLOR PRODUCER: Blake Rice
POST MUSIC: JSM
- CEO/CCO/CO-COMPOSER: Joel Simon
- VP/EXECUTIVE PRODUCER: Jeff Fiorello
- PRODUCER: Norm Felker
- PRODUCER: Andrew Manning
- PRODUCER: Sharon Cha
- CO-COMPOSER: Rebecca Riter
