In a dazzling display of flavor and flair, Doritos Dinamita is set to make waves during this year’s Super Bowl LVIII with its first-ever commercial featuring the dynamic duo of Dina (Patricia Mauceri) and Mita (Olivia Negron).
This explosive ad spot introduces fans to a feisty pair of snack enthusiasts whose quest for the perfectly spicy, flavorful heat of Doritos Dinamita takes them on a thrilling chase.
The commercial, created by Goodby Silverstein & Partners, slated to air during the third quarter of Super Bowl LVIII on Sunday, February 11, stars Wednesday actress Jenna Ortega alongside the spirited characters.
Their mission? To track down their favorite Doritos Dinamita chips, only to find themselves thwarted by actor Danny Ramirez, who snags the last bag for himself. Undeterred, Dina and Mita embark on an exhilarating pursuit, leaving Ortega in their wake. Watch below:
“I know everyone is going to love Dina and Mita just as much as I do. Their fire and spice were delivered so authentically in the commercial, thanks to the talented, diverse cast and crew,” said star Jenna Ortega. “It means so much to me to not only star alongside Dina and Mita, but to collaborate with the whole team to bring the story of Dinamita’s explosive flavors to life and to connect with Latin and Hispanic cultures.”
For weeks leading up to the Super Bowl, Doritos teased fans with images and videos hinting at the ad’s storyline and the involvement of Ortega and Ramirez. The excitement reached a fever pitch when Doritos became the first sponsor to wrap a Las Vegas building in honor of Super Bowl LVIII, further stoking anticipation for the big game.
In the days leading up to Super Bowl LVIII, fans in Las Vegas have the chance to win tickets to the game by visiting the larger-than-life Doritos Chip installation and participating in exciting activities. Additionally, fans can pick up free Doritos Dinamita snacks at various locations around the city, including the oversized Doritos Dinamita Slot Machine on Fremont Street.
On gameday itself, Dina and Mita will not only make their debut in the commercial but will also be making appearances around Las Vegas, adding to the excitement of the Super Bowl experience.
After the game, Doritos Dinamita plans to continue its sizzling momentum with an array of marketing initiatives, including TikTok collaborations, influencer partnerships, and in-person sampling events. With new flavors like Flamin’ Hot® Queso, Hot Honey Mustard, Smoky Chile Queso, and Tangy Fiery Lime, Doritos Dinamita promises to keep fans on the edge of their seats long after the final whistle blows.
Super Bowl LVIII will be played at Allegiant Stadium in Las Vegas, Nevada on Sunday, February 11, 2024. It will be broadcast on CBS and streamed on Paramount+ and Nickelodeon. Usher will perform at halftime.
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