Pringles is once again bringing flavor and fun to America’s most hyped gameday with its irresistibly delicious crisps, iconic mustached character, and the release of its seventh consecutive Big Game ad spot, “Mr. P”.
From pet faces and latte foam to classic boardgame characters and football stars, fans have long spotted “the Pringles guy” (aka Mr. P) in the world around them, with over 30,000 posting their findings to Social Media. Inspired by these snacking sightings, Pringles is proving that Mr. P isn’t just found on its classic cans, he can be seen in the most unexpected places and faces – including Hollywood ‘stache sensation Chris Pratt.
The :30 second spot, crafted by Grey New York, takes viewers on a flavorful journey of discovery as Pratt encounters the unmistakable resemblance between himself and Mr. P. From pet faces to latte foam, Pratt finds Mr. P’s iconic mustache everywhere he looks, leading to a moment of revelation that will leave viewers in awe.
“Pringles has always been one of my go-to favorite snacks, especially the Salt & Vinegar flavor,” said Pratt. “When Pringles asked me to join them in bringing the story of seeing Mr. P to life, I was honored and immediately began growing out my strikingly similar mustache to get into character. Once fans see the ad, they’ll see Mr. P everywhere, just like I do.”
“In our first Big Game appearance as Kellanova, we’re celebrating how our fans have organically been spotting and sharing Mr. P in the wild for years,” said Lyndsay Rogers, Kellanova’s U.S. Salty Snacks Vice President and General Manager. “Pringles’ ‘Mr. P’ puts the spotlight on our beloved global snacking icon with the help of a Hollywood icon, Chris Pratt.”
Set to air during the first quarter of the game, the spot promises to deliver humor, nostalgia, and plenty of flavor-filled excitement.
Super Bowl LVIII will be played at Allegiant Stadium in Las Vegas, Nevada on Sunday, February 11, 2024. It will be broadcast on CBS and streamed on Paramount+ and Nickelodeon. Usher will perform at halftime.
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