Jared introduces the Jewel Tones for holiday campaign

Akron, Ohio-based Jared is celebrating the 2019 holiday season by showing how a gift from the brand can help people express themselves more meaningfully to those they love.

The new campaign stars an a capella group as The Jared Jeweltones, whose vocal stylings help gift givers say what they really mean.

“Our goal is to restore the richness and meaningfulness to the statements holiday gifts make,” said Bill Brace, Chief Marketing Officer and Executive General Manager. “Gift cards have become the most popular gift because people are worried about getting it wrong.”

Brace adds, “Jewelry is the ultimate alternative and we want to encourage everyone to take a chance, to risk being a little vulnerable, and to give a gift that truly says something special to the people you care about the most.”

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The Jeweltones holiday campaign began its rollout last week in November on broadcast and social.

SOURCE: Jared Jewelers