Doritos is embracing the triangle – the shape and the underappreciated musical instrument – in its Super Bowl return, encouraging fans to Try Another Angle. The TV commercial, released today, spotlights Harlow struggling to find originality for his next track.
After dropping three teaser videos that hinted at a Doritos-inspired collaboration among music legends – the brand has released its full commercial, “Jack’s New Angle.”
Drawing inspiration from the shape of his favorite snack – Doritos Sweet & Tangy BBQ – Jack transforms his music with the mesmerizing tune of a triangle instrument and effectively turns the music industry upside down. Joined in the spot by music icons Missy Elliott and Elton John, Harlow unleashes triangle mania.Watch below:
“Doritos’ mission to try another angle really resonates with me, whether it be pursuing a new artistic challenge like acting or working on a new sound with my own music,” said Harlow. “Missy Elliott and Elton John are two people who have inspired me for years, so it was an honor to work with them on another timeless Super Bowl ad.”
Bringing fans into the Super Bowl experience like never before, Doritos has selected Angie Yadao-Payad from Hawaii through its TikTok challenge, #DoritosTriangleTryout, to appear in the ad as well. With the help of TikTok sensation @vibin.with.tay, in just three days more than one million videos were submitted, making it Doritos’ most successful TikTok activation to date.
“Doritos always has the most entertaining and fun Super Bowl commercials, so to become a part of this year’s spot through Doritos’ TikTok challenge is unreal!” said Yadao-Payad. “As a long-time Doritos fan, it makes me want to grab a bag and dig in because Doritos is my go-to snack for any party.”
“Filming this year’s Doritos Super Bowl commercial was so much fun,” said Elton John. “Their commercials are always so creative, and I was of course honored to be chosen as the ‘Triangle Player of the Year’ – I hope Jack doesn’t mind!”
Frito-Lay is making a giant push for the Big Game. In addition to Doritos, there is a new PopCorners campaign featuring the stars of Breaking Bad and a Tostitos effort. The Super Bowl, featuring The Philadelphia Eagles vs. The Kansas City Chiefs, will kick off Sunday, February 12 at 6:30 EST/5:30 CST/3:30 PST.