PopCorners Popped-Corn Snack’s first Super Bowl commercial revives the most critically acclaimed television show of all time, Breaking Bad, 10 years after its beloved characters left the airwaves. The brand has reunited creator and head writer, executive producer and director, Vince Gilligan and stars Bryan Cranston and Aaron Paul.
“Bringing PopCorners to the Super Bowl stage for the first time is a tremendous moment for a brand on the rise,” said Brett O’Brien, chief marketing officer at Frito-Lay North America. “We’re showcasing why fans love this air-popped, never fried snack in an exciting and unexpected way through the lens of two characters who could’ve used their talents to Break Into Something Good.”
Released today, PopCorners brought the ad to life in a truly authentic way by teaming up with many of the original cast and crew members from the hit series, including actors Cranston, Paul and Raymond Cruz, reprising their roles as Walter White, Jesse Pinkman and Tuco Salamanca.
Inspired by the original Breaking Bad storyline, the spot reimagines iconic scenes and incorporates series elements sure to excite superfans, including original set pieces, like the infamous RV and Tuco’s wardrobe. Watch below:
“PopCorners’ desire to create a genuine extension of the franchise and a campaign that would really excite Breaking Bad fans is what brought us back for this Super Bowl commercial,” noted Cranston. “Walt would’ve been immediately drawn to the basic ingredients in PopCorners, so ‘Breaking Good’ made perfect sense as an alternate storyline that would’ve been much better for him and Jesse.”
“There’s nothing better than getting to revive characters who mean so much to us, surrounded by so many of our original cast and crew members, for the most exciting sports event of the year,” said Paul. “We’re grateful that PopCorners gave us the perfect opportunity to reunite our Breaking Bad family, especially with a brand that I think is about to become everyone’s go-to snack.”
Breaking Good will premiere on TV during Super Bowl LVII in the first commercial break of the third quarter. In addition to the :60, PopCorners has released two video teasers:
To follow along with PopCorners on game day, visit TikTok, Facebook, Instagram, Twitter, and YouTube.
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The Super Bowl, featuring The Philadelphia Eagles vs. The Kansas City Chiefs, will kick off Sunday, February 12 at 6:30 EST/5:30 CST/3:30 PST.