Let there be guac! Today, Avocados From Mexico® (AFM), the number-one-selling avocado brand in the U.S., proved that avocados really do make everything better with the release of their new Big Game ad starring actor/producer Anna Faris.
This year’s ad depicts a story as old as time, and how one magical avocado could change the world as we know it. The spot features Anna Faris as Eve in a reimagined story of the Garden of Eden. After facing certain doom due to eating the forbidden fruit, she grabs an avocado to save Adam and herself from the ominous darkness ahead, because Avocados From Mexico make everything better. Talk about holy guacamole!
The ad then flashes forward to present-day New York City, where the island of Manhattan is a paradise of avocado goodness, down to its moniker, “The Big Avocado.” Viewers will be green with envy when they see this new and better world where everyone is in a good mood, everyone is kind to one another, and everyone—including Adam and Eve—is still walking around blissfully in the buff. Watch below:
AFM partnered for the first time with iconic director Bryan Buckley, who has directed more than 70 Big Game commercials. Buckley is an esteemed recipient of numerous awards and accolades, such as The One Club’s Director of the year 2022 and The Clios Director of the year 2022, in addition to being named one of the 50 Best Creative Minds in the last 25 years by Creativity Magazine.
AFM also teamed up with the award-winning Dallas, Texas-based advertising agency, LERMA to concept and produce the ad.
“We didn’t hold back with this year’s spot and went all in with the impulse of a brand that is ripe for creative disruption,” said Ivonne Kinser, Vice President of Marketing & Innovation. “Avocados From Mexico make everything better, and that message, which is intrinsically hardwired into our strategy, comes through in this spot in a spectacular way, both creatively and cinematographically, under the direction of the ‘King of the Big Game’, Bryan Buckley.”
The brand’s :30 second spot will air during the second quarter of the Big Game on February 12, 2023, and is the perfect avocado pit at the center of the brand’s innovative 360-degree marketing campaign.
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