Award-winning creative studio Imaginary Forces has promoted industry veteran Renée Robson to Executive Producer. With her extensive experience in live-action, motion graphics, and emerging technologies, Robson enhances the company’s storied legacy of production and creative excellence.
Robson’s promotion comes at a pivotal time, as the industry undergoes rapid evolution. Reflecting on these changes, she states, “At Imaginary Forces, there’s a 28-year legacy of rising to the opportunities presented by an ever-changing industry with agility and expertise while continuing to create award-winning, iconic work that has a place in the wider culture.”
She emphasizes the unchanging fundamentals of production excellence despite the industry’s shifting landscape. “As the downward pressure on budgets continues and timelines become increasingly compressed, it remains the job of the producer – perhaps now more than ever – to find innovative solutions that also elevate the idea, the craft, and the creative and to be the best possible advocate for both the creative and the client.”
Robson’s distinguished career spans traditional live-action, post-production, and emerging tech. She began her journey with Imaginary Forces in the early 2000s as a production coordinator. “I’ll never forget my first job with IF. It was an elemental shoot where we were firing a bullet through a bottle of Powerade and capturing the explosion frame-by-frame. It was thrilling, because up till then my experience was in on-set, live-action production. This was the perfect mix of visceral emotions and artful design. I was hooked instantly.”
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After her initial tenure at IF, Robson expanded her expertise in live-action production, leading large-scale international brand campaigns for companies like Furlined, Tool, and The Sweetshop. Her notable campaigns for Apple, Google, Microsoft, REI, GirlsWhoCode, and SK-II have earned industry accolades, including awards from Cannes Lions, D&AD Pencils, The One Show, AICP, and Clios.
Robson returned to Imaginary Forces in 2017, bringing her live-action expertise and adding main title sequence production to her repertoire. “The people, the values, and the work drew me back to IF. In a world where having a mission statement and core values are commonplace, Peter and Chip have created an environment that truly champions diversity, curiosity, and creative exploration in all aspects of business.”
Peter Frankfurt, Co-Founder and ECD of IF, praises Robson’s impact, “As an Executive Producer, Renée brings a level of expertise, meticulousness, and professionalism that allows our team to continue pushing the boundaries of their creativity, knowing that she will find the best solutions for each project and every challenge.”
Chip Houghton, Co-Founder and Managing Director of IF, adds, “Renée is a production maven. From cutting-edge, industry-first projects such as producing a 6-day shoot on a portable volumetric screen to challenging live-action shoots, the insight, experience, and dedication she brings to every project is unparalleled.”
Robson shares her excitement about her new role: “I’m over the moon at becoming an Executive Producer with IF. The evolution of the creative industries is unfolding so quickly, and there’s no place I’d rather be as we continue our legacy of co-creating the future.”
Reel 360 News wishes Renée the best of luck in her new venture.
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