Hormel Pepperoni is celebrating National Pepperoni Pizza Day on September 20 by launching an online pop-up shop featuring custom pepperoni-themed products.
The Pepperoni Pizza Pop-Up (Shouldn’t it be Pep-Up) Shop offers fans a chance to purchase unique items such as:
- Crossbody Bag for Pizza Lovers: A fashionable crossbody bag designed to carry a slice of pepperoni pizza and a pack of Hormel Pepperoni, so you’re never hungry on the go.
- Custom Pepperoni Pizza-Themed Rims: Drive in style with a set of custom rims for your car featuring pepperoni pizza slices.
- Pizza-Shaped Lamp: A pizza-shaped lamp that displays slices of pepperoni when turned on, creating a glorious beacon of pepperoni pizza.
- “Break in Case of Emergency” Display Case: An emergency display case for the office or home, ensuring every pizza lunch is done properly, complete with a package of Hormel Pepperoni.
- Original Pepperoni Pizza Art: Custom art pieces by Minnesota-based artist Elizabeth Leyk expressing a shared passion for pepperoni pizza. Limited original art pieces will be available for fans to hang in their home or office.
- Mystery Box: A special mystery box for National Pepperoni Pizza Day containing limited-edition Hormel Pepperoni pizza items and surprise quantities of free Hormel Pepperoni coupons.
The brand has also teamed up with TV personality Adam Richman (Man v. Food) to promote the pop-up shop. Created by BBDO, Richman stars in a video titled “The Place That Built Pepperoni,” highlighting the unique and exciting items available on the pop-up shop’s website. Watch below:
REELated:
National Pepperoni Pizza Day is celebrated by millions of pepperoni and pizza fans, and this pop-up shop allows fans to showcase their love for pepperoni pizza in style. The Hormel Pepperoni shop offers a variety of items that cater to pepperoni pizza enthusiasts, from fashion accessories to home decor and more.
The pop-up shop will run from September 13 to September 20, with new product drops daily at 1 p.m. Eastern time. The products include wearables, home decor, outdoor items, and work-related items, all inspired by pepperoni pizza. The pricing for these items reflects the spirit of National Pepperoni Pizza Day.
CREDITS:
BRAND: Hormel
AGENCY: BBDO
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