Planters-flavored cashews have quickly gained popularity as a go-to snacking option across the United States. With enticing new flavors such as rosemary and sea salt, dill pickle, and cinnamon and brown sugar, these cashews have become a staple on retail shelves nationwide.
To create awareness about their delicious products, the Planters brand has partnered with the creative ad agency BBDO Minneapolis to develop an engaging campaign targeting Millennial and Gen-Z snackers.
The campaign comprises three entertaining commercials: “Cashew Talker” features a character who can’t stop expressing his love for flavored cashews, “Baby Room Mural” introduces the idea of dill pickle-inspired room decorations, and “Carpool Cashew-oke” hilariously incorporates the 1980s hit song “Hungry Eyes.” Watch below:
REELated:
The underlying message behind the campaign is to embrace the irresistible allure of flavored cashews. Zeeshan Tarique, the senior brand manager of Planters, explains, “We have made Planters flavored cashews the nut that you’ll crave like a chip, creating a snack that you’ll keep reaching for. We understand that consumers appreciate the satisfying and creamy nature of cashews. They are seeking bold flavor options to enhance their favorite snacks, and we have responded to that demand by revamping one of our most beloved snacking products with fresh and flavor-forward choices.”
