Two-time Emmy-nominated Hecho Studios has announced the launch of a new division dedicated to the development and production of non-fiction entertainment and has named industry vet, Evan Rosenfeld, to helm it.
Rosenfeld is the showrunner, director and EP of Warriors of Liberty City, a 6 episode documentary series he created premiered on Starz last September.
The series follows a youth football program co-founded by rapper Luther Campbell (Uncle Luke) in Miami’s Liberty City neighborhood. The neighborhood is synonymous with poverty and gun violence, but is also known for producing the most, and the best, NFL players in the country (Antonio Brown, Devonta Freeman, Chad Johnson, Duke Johnson, TY Hilton, Amari Cooper, Teddy Bridgewater)
The series had its world premiere at the 2018 South by Southwest Film Festival (SXSW) as the first ever documentary series to premiere at the festival.
Previous to Warriors, Rosenfeld was the showrunner and EP of VICE World of Sports, a sports documentary series currently in its second season on VICE Media’s cable television network VICELAND.
Rosenfeld, who was named Head of Documentary and TV, has been tasked with overseeing Hecho’s original tv and film strategy, across multiple formats including documentary episodic and feature length films, through development, production and release.
Hecho’s initial development slate will emphasize raw, edgy, and compelling stories at the fringe of culture and society. The first round of projects will focus on stories that drive cultural conversations concerning matters of social issues, with an emphasis on sports.
“We are prioritizing shows that dig far deeper than simply what you get out of the cover story. Everything we’re doing here is through the lens of what makes us uniquely human—our customs, our arts, our social institutions,” said Rosenfeld. “We believe this is a way to create television that is impactful and creates dialogue, but still entertains.”
“Evan has made a career out of producing projects at the forefront and evolution of documentary storytelling,” says Tom Dunlap, Hecho Studio’s Chief Content Officer. “We could not be more enthusiastic about having him lead the charge as we develop meaningful projects which shine a light on people and places that have been overlooked for far too long.”
Both Rosenfeld and Hecho Studios are represented by WME.
Source: HECHO STUDIOS