Hecho Studios launches under the leadership of Tom Dunlap and Gui Borchert.
Hecho En 72 has expanded its North American operations to allow for continued growth in both Los Angeles and New York and will now be known as Hecho Studios under the MDC Partners network of companies. Hecho Studios is a next generation content development and production company with the north star of “making made modern.” This announcement is accompanied by a new leadership team and an evolution of the Studio’s talent strategy.
Hecho Studios launches under the leadership of Tom Dunlap and Gui Borchert. Tom Dunlap, previously Chief Production Officer at 72andSunny, has assumed the position of Managing Director of the company. Tom will be responsible for driving all aspects of growth, operations and production.
Hecho Studios will be creatively led by Executive Creative Director, Gui Borchert. Gui most recently served as Group Creative Director at 72andSunny for the last four years across several global pieces of business including Starbucks, Sonos, and the LA Olympic bid.
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“In a time where marketing takes any form, how brands make content is just as important as what they make,” says Dunlap. “We have built and are growing Hecho Studios to help brands amplify creative opportunities and modernize production and content creation to maximize quality, efficiency and impact.”
“Tom and I are looking to disrupt the whole model of making great work. We want to uncover new ways of working that are modern, faster and more fluid,” says Borchert. “If we do it right, we could drastically change the way the industry works today.”
Hecho Studios’ past work includes the production of Sugar Coated, a short documentary featured in 18 film festivals in partnership with 72U, two Emmy nominations for their work on “Google – Year in Search,” editorial, print and product design for the award-winning LA Original campaign, and the recent short parody film featuring Will Ferrell and Joel McHale for The Hammer Museum at UCLA’s latest exhibition, “Stories of Almost Everyone.”
“In a time where marketing takes any form, how brands make content is just as important as what they make,” Dunlap said in a prepared statement. “We have built and are growing Hecho Studios to help brands amplify creative opportunities and modernize production and content creation to maximize quality, efficiency and impact.”
The move comes on the heels of reported staff cuts [via Adweek] at 72andSunny’s L.A. office as part of a restructuring following the departure of Infiniti from the agency’s client roster.
