As winter enthusiasts eagerly anticipate the upcoming ski season, Sun Valley and Snowbasin, two of the nation’s premier resorts, are set to capture hearts and bookings with the launch of their revamped websites.
Serving as the focal points for information and reservations, these enhanced online platforms promise a seamless and captivating experience for potential visitors.
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In collaboration with Hanson Dodge, these websites have undergone a transformation. HD’s digital expertise, demonstrated by the award-winning Visit Utah site for the Utah Office of Tourism, ensures a seamless and visually appealing online experience. The partnership extends beyond this project, as HD has previously collaborated with GAHR across various properties and hospitality brands.
Pioneering the Ski Resort Legacy
Sun Valley, a trailblazer since its establishment in 1936 as America’s inaugural destination ski resort, has consistently earned accolades. Nestled in the picturesque Idaho mountains, the resort clinched the coveted title of North America’s number-one ski resort for three consecutive years according to SKI Magazine.
Sun Valley’s sister property, Snowbasin, achieved acclaim as the host venue for the 2002 Salt Lake Winter Olympic Alpine events, securing its position among the top-ten rated destinations, reaching an impressive #2 ranking this year. Both resorts proudly belong to the esteemed Grand America Hotels and Resorts (GAHR) family.
Website Enhancements Set the Stage for Unforgettable Experiences
Months of meticulous development have culminated in the unveiling of these redesigned websites, offering a clean and immersive interface that mirrors the majesty and allure of these iconic ski destinations. The key improvements include:
- Immersive Homepages: Welcoming visitors with virtual invitations to experience the pristine snow and vast outdoor landscapes of each resort.
- Tailored Navigation: Streamlined and user-friendly planning pages designed for specific visitor personas, catering to families, adventurers, and mountain enthusiasts.
- Comprehensive Showcase: A more extensive presentation of resort offerings, providing abundant ways for visitors to learn, discover, and plan their mountain getaways.
Take a look below:
REELated:
As winter approaches, these revamped websites stand as digital gateways to the thrilling slopes and unparalleled experiences offered by Sun Valley and Snowbasin. Whether you’re a skiing aficionado, an adventurous family, or a lover of mountain experiences, the enhanced online platforms invite you to plan your perfect winter escape.
CREDITS:
BRAND: Sun Valley, Snowbasin and Utah Office of Tourism
AGENCY: Hanson Dodge
- Chris Buhrman – Executive Creative Director
- Ethan Koehler – VP Digital Experience and Technology
- Katherine Schmidt – Associate Creative Director
- Jillian Turbessi – Senior Art Director
- Sara Theis – Account Director
- Nivi Ravuri – Application Developer
- Jim Tierney – Front-End Development Lead
- Grant Werner – Director of Project Delivery
- David Xiong – User Experience Strategy
- Sangeetha Malayappan – Quality Assurance
- Burke Regan – Digital Analyst
- Aidan Toms – Senior Data & Analytics Architect
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