Hanson Dodge is keeping its 2026 momentum rolling. The Milwaukee-based independent agency has landed three new assignments spanning retail, culture, and B2B tech, further expanding a growing list of recent business wins for the full-service shop.
Among the new additions is Pet Supplies Plus, which selected Hanson Dodge as a creative and strategic agency partner following a competitive review. The agency also won a project to design and build a new website for the upcoming Nature & Culture Museum of Wisconsin, slated to open in 2027. In addition, Hanson Dodge secured additional work from its existing client, IFS Softeon, a provider of supply chain technology solutions.
The new wins continue a strong stretch for the agency, which previously picked up work for PurposeBuilt Brands’ 30-Second Cleaners and Harris brands, as well as the U.S. launch assignment for Festa oven-ready Pinsa crusts.
“Each of these new business wins tells a story about Hanson Dodge and the value we bring to our clients’ businesses,” said agency President Stacie Boney. “For Pet Supplies Plus, it’s an opportunity to leverage our expertise in strategic branding and retail. For the Nature & Culture Museum, our deep digital experience, especially with travel and tourism brands, came into play. And IFS Softeon is an existing client, so it’s a chance to continue the work we have been doing for them over the past year.”
She added, “We are excited to partner on each of these new businesses and to make great leaps together.”
For Pet Supplies Plus, Hanson Dodge will lead creative and strategic development across select sectors of the brand’s business. The Nature & Culture Museum assignment focuses on generating excitement and driving admissions ahead of the museum’s grand opening through a completely redesigned digital experience.
Meanwhile, the expanded Softeon assignment includes social and display work expected to launch this summer.
Campaign work for both Pet Supplies Plus and the Nature & Culture Museum is expected to debut in 2027.
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