Don’t call it a comeback: the Coors Light train is bursting out of retirement for this year’s Big Game ad to deliver ‘chill’ across the country. And to keep things mountain-cold, the Chill Train’s conductor is none other than LL Cool J the coolest of the cool. This comes to us via Droga5.
Rolling in with the legendary hip-hop artist as its conductor, this legendary train, known for spreading good vibes and chill, is ready to bring the cool straight from the Rockies to your party.
Whipping through America’s heartlands at 900 MPH, the beloved beer train crashes through everyday moments – and even a photoshoot with country superstar and songwriter Lainey Wilson – before it smashes into the host’s apartment to deliver Coors Light, exiting to the iconic tune of Love Train by The O’Jays.
LL COOL J himself expresses his honor as the Chill Train’s conductor, bringing good vibes and serving up ice-cold Coors Light to fans everywhere. Watch below:
“The Chill Train and this iconic song have been part of our culture for years and it’s great to have them back,” said LL COOL J, Rock & Roll Hall of Fame inductee, two-time Grammy Award-winner, Kennedy Center Honoree, and founder and CEO of Rock The Bells. “It’s an honor to be the conductor of the Coors Light Chill Train in their Big Game ad, spreading good vibes and serving up some ice-cold Coors Light.”
And on game day, catch a special slo-mo extended version on YouTube, featuring 100 lucky passengers and special guests, including some familiar faces who scored a seat on the train.
“This year, we’re reintroducing our beloved beer train to both original Coors Light fans and the next generation of beer drinkers,” added Marcelo Pascoa, vice president of marketing for the Coors Family of Brands. “On a night when fans everywhere can use a little more chill, the Coors Light Chill Train is here to save the day when drinkers need it most. With LL COOL J at the helm, we’re bringing a whole new meaning of ‘chill’ to Americans from coast to coast.”
So get ready for the Coors Light Chill Train to deliver the coolest moments of the Big Game. Don’t miss the :30 version airing during the first half of the game on CBS, and get ready to chill with Coors Light.
Super Bowl LVIII will be played at Allegiant Stadium in Las Vegas, Nevada on Sunday, February 11, 2024. It will be broadcast on CBS and streamed on Paramount+ and Nickelodeon. Usher will perform at halftime.
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