Creative production company Good Times has signed Australian director and multidisciplinary creative Thom Kerr for U.S. commercial representation.
Known for hyper-stylized worldbuilding, bold color palettes, and culturally attuned visual storytelling, Kerr brings a body of work spanning commercials, fashion editorial, music videos, and creator-led content. His signing reflects the growing demand for directors who can move fluently between traditional advertising, pop culture, and the internet.
“I’m fascinated by the intersection of art and commerce, and operating with the conviction that everything has the potential to be pop art,” shared Kerr. “Good Times is a place where I can make commercials that embody that philosophy.”
The signing follows Kerr’s recent work directing a Wendy’s campaign featuring Ice Spice, produced by Good Times. The campaign, inspired by a viral Ice Spice tweet, played directly into Kerr’s creative sweet spot: turning cultural momentum into highly stylized brand storytelling.
“In an era when a campaign lives or dies on whether it earns its moment online, Kerr has built a track record of understanding that calculus intuitively,” said Eric McCasline, Good Times partner and executive producer. “He creates culture-shifting imagery built to exist everywhere at once. That distinction matters more than ever.”
Kerr noted the Wendy’s collaboration helped cement the relationship. “Collaborating on the Wendy’s campaign, I was impressed by Good Times’ ability to create a protective, enthusiastic environment that embraced my process and style as a visual storyteller, and the way I want to do business in this industry,” he said.
Kerr’s work sits at the intersection of fashion, music, celebrity and digital culture. In addition to his commercial work, he has collaborated with a new generation of internet-native cultural figures, including Alix Earle and Quenlin Blackwell.
“The most influential audiences right now live on the internet, and reaching them requires more than production value,” added Kerr.
His path to directing began through photography, where he built a prolific career shooting fashion and celebrity portraits for publications including Vogue, Harper’s Bazaar, Elle and Glamour. Along the way, Kerr worked across styling, set design, and narrative development, eventually evolving into live-action directing.
His portfolio includes collaborations with Christina Aguilera, Doja Cat, Bebe Rexha, Quavo, Iggy Azalea, Kim Petras, Kehlani, Rico Nasty, and Meghan Trainor. Across those projects, Kerr developed a visual language rooted in fantasy, texture, heightened color and meticulously constructed worlds.
McCasline noted that Kerr also brings a strategic understanding of how agencies and brands think, shaped by his background as a creative director.
“Thom arrives on set already thinking the way brands and agencies do: about messaging, brand architecture, and what a campaign needs to communicate before it can afford to be beautiful,” said McCasline. “We saw it firsthand collaborating on the Wendy’s spot and were instantly wowed by how deeply he dives into a concept and pushes it in a way that is both additive to the creative and the brand objective.”
Kerr’s recent directing work includes campaigns for Maybelline featuring Chloe Fineman and Crocs featuring Lil Nas X, both examples of his ability to combine highly polished craft with online cultural fluency.
“On every set or stage, I like to operate with the perspective of a total image-maker,” said Kerr. “From lighting and wardrobe to production design, movement, and texture, every visual component exists in service of a singular world.”
With Kerr joining its roster, Good Times adds a director built for a moment when commercial work has to do more than look good. It has to travel, mutate, meme, sell and still feel like cinema.
Reel 360 News wishes Thom the best of luck in his new role.
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