GALE adds Geoff Edwards as ECD

(Geoffrey Edwards)

GALE has bolstered its creative roster by adding 20-year advertising and entertainment industry veteran Geoff Edwards to its leadership team. The new Executive Creative Director (ECD) joins the agency from TBWA \ Media Arts Lab, the bespoke agency for Apple, where he led the Services Department and launched the highly anticipated Apple TV+ subscription service.

He also led the global product launch of the AirPods Pro leading to 60 million sold in 2019.

Prior to this, he was vice president, executive creative director at R/GA Los Angeles, where he helped build brands such as Disney, Nike, PepsiCo, and the Hollywood Foreign Press Association.

As Head of Creative at CAA Marketing, he created award-winning branded content for Jimmy Johns and Anheuser-Busch. Edwards’ impressive creative pedigree is only matched by his ability to lead and inspire his teams to success.


ALSO READ: Geoffrey Edwards, making Black History all year long


Edwards and the executive team have been working together on various projects for the last six months, each recognizing their shared progressive vision for building brands in the next era of marketing. “We pride ourselves on attracting talent who come to the table with a uniquely formed expertise and point of view. We’re doing the work to make the right investments in our team, and Geoff is precisely that caliber of talent,” said GALE CEO Brad Simms.

“His experience in launching some of the world’s most favored products and brand campaigns, coupled with his passion for using creativity to promote peace and change around racial inequality through his non-profit, SATURDAY MORNING, bring a special element to GALE that will push us to serve our clients for the better, and propel us even further as a business strategy leader.”

“Gale is truly unique and my chemistry with Winston, Brad, and other leaders sealed the deal. I’m impressed by their ability to blend business knowledge with creative insight, all while being rooted in the foundation of data intelligence,” explained Edwards. “I’ve never worked at a company with a PhD on staff and GALE has 12! With this full arsenal of support behind me, I’ll be able to build my team and our clients’ businesses in ways that I never could before – modernly.”


SIGN UP: Sign up for our FREE e-lert here.  Stay on top of the latest advertising, film, TV, entertainment and production news!


GALE, which has experienced significant year-over-year growth driving data-driven business strategies for brands such as T-Mobile, BMW, Chipotle and Santander since its inception six years ago, appointed Edwards to oversee brand creative and execution.

Reel 360 wishes Geoff all the best in his new endeavor.

SOURCE: GALE

(Geoffrey Edwards)

GALE has bolstered its creative roster by adding 20-year advertising and entertainment industry veteran Geoff Edwards to its leadership team. The new Executive Creative Director (ECD) joins the agency from TBWA \ Media Arts Lab, the bespoke agency for Apple, where he led the Services Department and launched the highly anticipated Apple TV+ subscription service.

He also led the global product launch of the AirPods Pro leading to 60 million sold in 2019.

Prior to this, he was vice president, executive creative director at R/GA Los Angeles, where he helped build brands such as Disney, Nike, PepsiCo, and the Hollywood Foreign Press Association.

As Head of Creative at CAA Marketing, he created award-winning branded content for Jimmy Johns and Anheuser-Busch. Edwards’ impressive creative pedigree is only matched by his ability to lead and inspire his teams to success.


ALSO READ: Geoffrey Edwards, making Black History all year long


Edwards and the executive team have been working together on various projects for the last six months, each recognizing their shared progressive vision for building brands in the next era of marketing. “We pride ourselves on attracting talent who come to the table with a uniquely formed expertise and point of view. We’re doing the work to make the right investments in our team, and Geoff is precisely that caliber of talent,” said GALE CEO Brad Simms.

“His experience in launching some of the world’s most favored products and brand campaigns, coupled with his passion for using creativity to promote peace and change around racial inequality through his non-profit, SATURDAY MORNING, bring a special element to GALE that will push us to serve our clients for the better, and propel us even further as a business strategy leader.”

“Gale is truly unique and my chemistry with Winston, Brad, and other leaders sealed the deal. I’m impressed by their ability to blend business knowledge with creative insight, all while being rooted in the foundation of data intelligence,” explained Edwards. “I’ve never worked at a company with a PhD on staff and GALE has 12! With this full arsenal of support behind me, I’ll be able to build my team and our clients’ businesses in ways that I never could before – modernly.”


SIGN UP: Sign up for our FREE e-lert here.  Stay on top of the latest advertising, film, TV, entertainment and production news!


GALE, which has experienced significant year-over-year growth driving data-driven business strategies for brands such as T-Mobile, BMW, Chipotle and Santander since its inception six years ago, appointed Edwards to oversee brand creative and execution.

Reel 360 wishes Geoff all the best in his new endeavor.

SOURCE: GALE