Apple’s breathtaking ooh campaign for Airpods

The headline sums it up all up for the new Apple Airpods Campaign from agency TBWA Media Arts Lab.

On November 1, the agency placed enormous images of dancers on buildings and billboards around the world. It’s impossible to not stop and gawk.

Apparently, the images first appeared in cities such as Paris, London, Tokyo, Dubai and elsewhere, without the Airpods – which were later added to make the campaign for the popular earphones complete. Take a look below:

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The campaign, part of a two-phase installation, is just captivating and the Reel 360 team says “Ohhhhh” about the OOH.



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