In a historic move, the Foundation to Combat Antisemitism is set to make its Super Bowl debut with a poignant 30-second spot airing during the first half of the game.
The ad, part of the #StandUpToJewishHate campaign, features Dr. Clarence B. Jones, a renowned civil rights advocate known for his pivotal role in assisting Dr. Martin Luther King Jr. in crafting the iconic “I Have a Dream” speech.
According to AdAge, the creative narrative of the ad, created and developed by Los Angeles-based agency Quantasy, revolves around Dr. Jones, who passionately implores Americans of all backgrounds to become “upstanders” and refuse to remain silent in the face of hate. The message emphasizes the profound concept that the silence of bystanders only emboldens and perpetuates hatred. The ad courageously confronts Jewish hate while engaging in a dialogue about various forms of discrimination and intolerance.
In the emotional teaser, the New England Patriots owner calls Dr. Jones to tell him that he is going to be the focus of the spot. Watch the almost two-minute teaser below:
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The Foundation behind the #StandUpToJewishHate campaign aims to spark meaningful conversations and inspire collective action against antisemitism and all forms of bigotry. The ad underscores the importance of solidarity and allyship in combating prejudice and fostering a more inclusive society by featuring Dr. Jones, a symbol of the civil rights movement’s resilience and perseverance.
As the Super Bowl serves as a platform for entertainment and cultural moments, the inclusion of this powerful ad highlights the urgent need to address and confront antisemitism in contemporary discourse. By amplifying voices like Dr. Jones’, the Foundation to Combat Antisemitism seeks to ignite awareness, empathy, and meaningful change in the ongoing struggle against hatred and discrimination.
Super Bowl LVIII will be played at Allegiant Stadium in Las Vegas, Nevada on Sunday, February 11, 2024. It will be broadcast on CBS and streamed on Paramount+ and Nickelodeon. Usher will perform at halftime.
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