Foot Locker launches “12 Days of Greatness”

(New effort from BBDO NY and Footlocker)

Just in time for last night’s Draft, Foot Locker is launched its basketball-inspired holiday shopping experience, “12 Days of Greatness.” The campaign launches with a cheeky spot titled, “The Worst Kept Secret” featuring a noteworthy cast of respected designers and culture-makers celebrating their love of the game.

Collaborating with some of the biggest names in streetwear, sneaker and basketball culture – including Wairare Boswell, Don C, Melody Ehsani, Montrezl Harrell, Kyle Kuzma, Sami Miro, PJ Tucker and Rhuigi Villaseñor – presents a unique set of challenges, as their products and collaborations are highly coveted. “The Worst Kept Secret,” directed by Director X, illustrates the great lengths the designers went through to keep 12 Days of Greatness a covert project…up until now.

The work debuts across Foot Locker’s social channels and was created with agency partner BBDO NY. Watch below:

ALSO READ: Daughter walks in Dad’s shoes in Macy’s spot

Foot Locker has worked with the aforementioned designers to curate an exclusive collection of apparel and accessories spanning across the 12 Days of Greatness inspired by their love of basketball, hometown, and the culture.

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Products will be released between Nov. 20 and Dec. 26 at Foot Locker, both in-store and online. Visit Foot Locker’s Release Calendar to find more information on drop dates and release procedures.


CLIENT: Foot Locker


  • Chief Creative Officer, BBDO Worldwide: David Lubars
  • Executive Creative Director: Alex Booker
  • Executive Creative Director: Philip Sicklinger
  • Creative Director: Martins Zelcs
  • Assoc. Creative Director: Victor Roa
  • Assoc. Creative Director Sam Bauer
  • Assoc. Creative Director, Design: Bhanu Arbuaratna
  • Senior Designer: Kimberly Blasnik
  • Senior Account Director: Josh Steinman
  • Senior Account Director: Janelle Van Wonderen
  • Account Director: Raymond Dorcely Jr.
  • Account Executive: Matthew Nein
  • Group Executive Producer: Anthony Curti
  • Senior Producer: Katie Greene
  • Senior Producer: Andrew Osborne
  • Producer: Michael Ritchie
  • Art Producer: Lizzy Lehn
  • Strategy Director: Zach Kula
  • Project Management Director: Noreen Masih
  • Influencer Lead: Lucy Bennett
  • Senior Music Producer: Julia Millison
  • Photographer: Tom Bender
  • Sound Mix: Sound Lounge
  • Executive Producer: Becca Falborn
  • Producer: Lauren Mullen
  • Mixer: Rob DiFondi

PRODUCTION COMPANY: m ss ng p eces

  • Director: Julien Christian Lutz p.k.a. Director X
  • Executive Producers: Brian Latt, Kate Oppenheim, Ari Kuschnir, Edward Grann, Dave Saltzman
  • Head of Production: Rebecca Davis
  • Line Producer: Megan Gutman
  • DP: Chris Probst
  • Production Designer: Robb Buono

EDIT : Cabin Edit

  • Managing Partner: Carr Schiling
  • Executive Producer: Adam Becht
  • Editor: Graham Turner

AltVFX (VFX & Conform)

  • Production Manager: Jayce Attewell
  • VFX Supervisor & Flame Artist: Jan Cilliers
  • Executive Producer: Chris Fieldhouse 
  • IO & VFX Assistant: Harry Gale
  • Senior Compositor: Phil Outen 
  • Flame Artist: Mark Renton
  • Colorist: Matthew Schwab 
  • VFX Assistant: Sandell Stangel


  • Creative Director: Andy Hsu 
  • Senior Animator: Tim Bub