Fela, known for its culture-defining work, has officially signed acclaimed Portuguese director Pedro Pinto for representation in the United States and Canada.
With a portfolio of award-winning projects and a unique style marked by technical prowess, innovative design sensibility, and inventive storytelling, Pinto’s collaboration with Fela promises to bring fresh and audacious creative visions to North American audiences.
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Co-Founder & Managing Partner of Fela, Taj Critchlow, expressed excitement about the partnership, stating, “We love Pedro’s distinct visual voice and audacious style. His work is bold, playful, and inventive. We love the range he has developed — from car to lifestyle to absurd comedy — and are eager to continue exploring those worlds with him further. We’re excited to introduce him to the US and Canadian markets and can’t wait to create memorable work with him.”
Pinto, a graduate of the National Film and Television School in London, boasts a diverse background that encompasses acting, design, music, theater, and visual effects. His multifaceted experience has enabled him to extract emotive, story-driven performances, making him an accomplished music video director and a sought-after partner for international brands such as Jeep, Google, Amazon, and Starbucks.
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Regarding his collaboration with Fela, Pinto shared, “Ultimately, I love solving problems and collaborating, so direction is a perfect outlet for me to express my creativity. I love to explore all sorts of subjects across a variety of brands, and I really appreciate that Fela understands my many sides. Their work is super fresh and authentic, and I connect to their mission. I’m very happy to be joining forces with them, and entering into such exciting creative markets.”
This partnership promises to unleash a fusion of innovative storytelling and technical excellence, offering audiences in the US and Canada a fresh perspective on creative content.
Reel 360 News wishes Pedro the best of luck at Fela.
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