The good people at Burger King say, “We committed to not half a**ing our sandwich, and we meant it.” Apparently they do, as the fast-food giant has revealed their latest sandwich – The Ch’King.
The new hand-breaded Ch’King is finally here and available nationwide starting June 3. Why not just name it a chicken sandwich? BK responded, “that’s just not how we do things at BK (See our fans’ favorite hamburger – The Whopper).”
But, all of this fanfare from guests who’ve had a chance to try the Ch’King has the BK marketing team asking, “should we be worried?” BK wants their guests to decide, so starting June 3, when you order a hand-breaded Ch’King on the BK app or website, you’ll get a free Whopper included.
The company has been perfecting the Ch’King, for the last two years, “what if hand breading were to chicken what flame grilling is to burgers?”
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“We’ve mastered the process, ensuring that every freshly hand-breaded chicken filet has a bite that’s crispy on the outside and juicy on the inside. Served on a toasty, potato bun with crisp pickles and a savory signature sauce, the Ch’King was worth the wait,” a Burger King spokeswoman told Reel 360.
In true BK style, have it your way, and choose between the Ch’King, the Spicy Ch’King, which takes it up a notch with a tastebud-tingling spicy glaze, or have either as a Deluxe, which includes refreshingly crisp lettuce and a juicy tomato slice (no pickles, though).
So, whether you’re craving a flame-grilled Whopper or the crunch that only the hand-breaded Ch’King can offer, we have you covered (Pretty please don’t forget our beloved Whopper…).
“Our guests said it best, our hand-breaded Ch’King sandwich is our greatest yet,” said Ellie Doty, chief marketing officer, Burger King North America. “We said we would create a delicious hand-breaded chicken sandwich that was worth the wait, we just didn’t anticipate that it would turn out quite this good.”
Hear it directly from guests who’ve tried the Ch’King:
“@BurgerKing y’all hit a home run with this one! 😙👌” @Ju5t1n757
“Burger King spicy chicken sandwich = all gas no breaks” @Okeefe34
“Burger King’s new chicken sandwich is 🔥🔥” @thenotoriousNA
Burger King now joins KFC and McDonald’s who both entered their own sandwiches into the chicken sandwich wars. According to CNBC, the chicken supply is a growing problem for the rest of the industry as more restaurant chains add chicken sandwiches to their menus.
Chains tend to use smaller-size birds, which are in shorter supply, although meat producers like Pilgrim’s Pride are investing to meet new demand. Popeyes, which is owned by Restaurant Brands International, spent several months locking down its chicken supply after its sandwich sold out just weeks after its debut in 2019.