Smashburger scorches Chicken Sandwich Wars
To signal the arrival of Smashburger’s new Scorchin’ Hot Crispy Chicken Sandwich, creative & media AOR Partners + Napier created “Pickles,” a video developed specifically for social feed placement where spots are typically viewed with the sound off. Rather than just accepting that reality, the team leaned into it by making the captions startling enough … Continue reading “Smashburger scorches Chicken Sandwich Wars”