Smashburger scorches Chicken Sandwich Wars

To signal the arrival of Smashburger’s new Scorchin’ Hot Crispy Chicken Sandwich, creative & media AOR Partners + Napier created “Pickles,” a video developed specifically for social feed placement where spots are typically viewed with the sound off.  Rather than just accepting that reality, the team leaned into it by making the captions startling enough … Continue reading “Smashburger scorches Chicken Sandwich Wars”

The Chicken Sandwich wars are back on

Remember that #thechickensandwichwar Reel 360 covered? If you’ve forgotten, last August, Miami-based Popeyes introduced a chicken sandwich to its menu that became wildly popular and the QSR poked fun at rival Chick-fil-A. Demand was so great that the brand sold out of the mouth-watering sandwich much quicker than expected. The resulting public demand led to … Continue reading “The Chicken Sandwich wars are back on”

The ‘Chicken Sandwich Wars’ will leave you fried

There is major beef going on between Popeyes and Chick-fil-A. Actually, chicken. In the vein of great fights like “The Thrilla in Manilla,” “The Hatfields and The McCoys” and “Trump vs Anyone else” we now are in the midst of the “Great Chicken Sandwich Wars.” And the weapons being used – Twitter memes. It all … Continue reading “The ‘Chicken Sandwich Wars’ will leave you fried”

Jollibee hires attorney Chris P. Poultry to serve up Chicken Sandwich justice

Have you been emotionally harmed by a tasteless chicken sandwich? A sandwich so soggy, dry or bland it leaves you joyless? Seems these days, everyone is throwing their chicken sandwich hat into the ring. But just because it’s in the ring doesn’t mean it’s good. Fact is, people have been super vocal online about chicken … Continue reading “Jollibee hires attorney Chris P. Poultry to serve up Chicken Sandwich justice”

Don’t call it a chicken sandwich – It’s BK’s CH’KING

The good people at Burger King say, “We committed to not half a**ing our sandwich, and we meant it.” Apparently they do, as the fast-food giant has revealed their latest sandwich – The Ch’King. The new hand-breaded Ch’King is finally here and available nationwide starting June 3. Why not just name it a chicken sandwich? BK … Continue reading “Don’t call it a chicken sandwich – It’s BK’s CH’KING”

Popeyes celebrates Chicken Sandwich anniversary

Humanity can all agree, that 2020 is out of control and we are living in pretty crazy times- toilet paper shortages, homeschooling 24/7, sports being postponed, coin shortages, confirmed UFO sightings, favorite dancing apps possibly getting banned- you name it. Luckily, whatever comes our way, we can always take a pause, breathe in and say at … Continue reading “Popeyes celebrates Chicken Sandwich anniversary”

KFC to test plant-based chicken nuggets

Looks like KFC is staying out of the chicken sandwich melee going on between Popeyes and Chick-fil-A. Instead, the national QSR (quick service restaurant) is focused on introducing a plant-based chicken, in partnership with Beyond Meat. The restaurant turned to plant-based leader to create a finger lickin’ good plant-based fried chicken that will appeal to … Continue reading “KFC to test plant-based chicken nuggets”

2020 AICP Next Awards Winners announced

The 2020 AICP Next Awards debuted tonight during a special virtual premiere held online in the wake of social distancing initiatives driven by the COVID-19 pandemic. Tonight’s presentation is the first of three virtual celebrations that comprise AICP Week – which will also include premieres of the AICP Post Awards on June 17th and the … Continue reading “2020 AICP Next Awards Winners announced”

ADC Best of Show, Agency of the Year announced

Los Angeles was a big winner on the final day of the week-long online ADC 99th Annual Awards, taking home the coveted best-of-show ADC Black Cube for “Bounce” on behalf of Apple and Agency of the Year honors. “Bounce”, done with Pulse Films and Framestore, both in Los Angeles, was also awarded Best of Discipline in Advertising. This year’s Special Awards top honors, based upon … Continue reading “ADC Best of Show, Agency of the Year announced”

GSD&M, Periscope, Zimmerman reduce staffs

Two more Omnicom shops and an independent are the latest agencies who have been impacted by COVID-19 and forced to layoff or furlough staff and make salary cuts. Austin-based GSD&M has reportedly moved ahead with company reductions across the agency. It joins BBDO and DDB which also made recent changes. “We are adjusting our business … Continue reading “GSD&M, Periscope, Zimmerman reduce staffs”

Popeyes trusts Gut when it comes to advertising

This is the reward you get for helping a brand launch a menu item that becomes a part of pop culture. Miami agency, Gut, has been named AOR for Popeyes, effectively ending a relationship with incumbent GSD&M since 2008. Gut, founded in 2018 by former DAVID creatives Anselmo Ramos and Gaston Bigio, spent much of … Continue reading “Popeyes trusts Gut when it comes to advertising”

2019 in Review: The Biggest Stories of the Year

It seems like just yesterday that we were reporting on Jussie Smollett’s alleged attack in Chicago. Actually, it was 300 or so days ago. The Empire celebrity was one of the many stories Reel 360 and our sister publication Reel Chicago covered in 2019. And there was much to cover. Reel 360 expanded from mainly … Continue reading “2019 in Review: The Biggest Stories of the Year”

Bojangles’ appoints EP+Co as agency of record

Chicken seems to be taking up many of our headlines lately. First, there was the “Great Chicken Sandwich War” between Popeye’s and Chick-Fil-A. A few days later, KFC announced it had teamed with Beyond Meat to create plant-based chicken nuggets. And now we give you, Bojangles’, Inc. The Charlotte-based fast food chain has appointed EP+Co … Continue reading “Bojangles’ appoints EP+Co as agency of record”

GSD&M’s Jay Russell is new Chairperson for AMP Awards

Jay Russell, Chief Creative Officer of Austin, TX-based GSD&M, has been named Chairperson for the 2020 AMP Awards for Music & Sound. His appointment was announced by Elad Marish, Partner at Swell Music + Sound in San Francisco and President of the Association of Music Producers, which sponsors the AMP Awards. In his role as … Continue reading “GSD&M’s Jay Russell is new Chairperson for AMP Awards”

Reel 360’s last-minute gift guide of must-haves

Christmas, Hanukkah and Chrismakkah are literally around the corner. Hanukkah starts Saturday the 21st and we know when St. Nick is trespassing via our chimneys with the perfect gift. To make your last minute holiday gift buying just a l’il bit easier before the oohs and aahs from that creative director or director who’s very … Continue reading “Reel 360’s last-minute gift guide of must-haves”

Old Spice takes war on “Sweat” to next level

Washington Redskins’ rookie outside linebacker, Montez Sweat, has had to deal with offensive lines all season. And now Old Spice has really crossed his line. And it’s truly offensive. Created by W+K, Portland, the Procter and Gamble brand, which is “Official Sweat Defense of the NFL,” and Sweat are at the epicenter of taking the … Continue reading “Old Spice takes war on “Sweat” to next level”

The NFL is ready with new anthem spot

Thank god football is back. Even though my wife has now become a New England Patriots (blecch) fan due to her crushing on Julian Edelman, I am still overwhelmed with joy (after the disappointment of my Phillies) that my “chill” Sundays are about to become meaningful again. And who better than 72andSunny’s Los Angeles office … Continue reading “The NFL is ready with new anthem spot”