Director James Rouse signs with Biscuit

(Courtesy Biscuit Filmworks)

Biscuit Filmworks today announced that award-winning director James Rouse has joined its roster for representation in the US and UK.

One of the ad industry’s most acclaimed directors, Rouse’s work has received over 200 awards including two Cannes Grand Prix (for Harvey Nichols “Sorry, I Spent it on Myself” and Red Cross “Hope”), Ad of the Year at the British Arrows (for Marmite “Love It, Hate It, Just Don’t Forget It”), and he has been named Director of the Year by Campaign.

“James is an incredible director, I’ve always been enamored with his ability to work with actors to develop both comedy and drama with them – often in equal measures. This coupled with the way the camera becomes intrinsic to observing that performance is something I admire a lot,” said Rupert Reynolds-MacLean, Managing Director at Biscuit UK.

Born and raised in North London, Rouse studied at the School of Communication Arts and began his career as a copywriter and art director at agencies including Euro RSCG and DDB. He made his directing debut in 2003 with the spot “Trojan Games” for Trojan which instantly went viral and earned a Gold Lions at Cannes. He has since worked with brands including The Guardian, Oxfam, McDonald’s, Sainsburys, The National Lottery, Evian, Volkswagen, and many more. His work is known for its impeccable comedic timing and authentic performances.

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Rouse also directed the 2014 feature film Downhill, starring Ned Dennehy, Richard Lumsden, and Jeremy Swift, which is rated 89% fresh on Rotten Tomatoes. 

To view Rouse’s commercial reel, please visit: 

Reel 360 News wishes James the best of luck at Biscuit.

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