David&Goliath is expanding its creative capabilities with the launch of a new Creative Technology department, naming former Meta executive Antonio Marcato as managing director of the division.
The move reflects the Los Angeles agency’s growing investment in the intersection of human creativity, artificial intelligence, and emerging platforms as brands look for new ways to tell stories and solve business challenges.
Marcato will lead D&G’s creative technology efforts from the agency’s Los Angeles office, reporting directly to founder and creative chairman David Angelo. In the role, he will work across disciplines to integrate AI, machine learning, augmented reality, virtual reality and other advanced tools into the agency’s work, from strategy and insight development to production and brand storytelling.
“Antonio is a rare kind of builder, someone who doesn’t just follow where technology is going, but helps define what it means for brands and culture,” said Angelo. “For us, innovation has never been about chasing trends but creatively unlocking new ways to solve real business challenges. As we continue to invest in the future of creativity, Antonio’s ability to fuse storytelling with emerging platforms will unlock entirely new possibilities for our clients.”
Marcato brings more than two decades of experience working across creativity, technology, and innovation. Most recently, he served as creative director at Meta, where he led innovation efforts across automotive and entertainment clients, helping connect platform capabilities with future-facing creative work.
He is also a founding member of AI startup bitHuman, where he helped develop the design, voice and experience of AI-powered agents for digital and retail environments.
“I’ve long admired David&Goliath as an agency that leads with bravery, and where bold ideas aren’t just encouraged but expected to move people and shape culture,” said Marcato. “What excites me most is the opportunity to amplify that ethos through technology. Using AI and emerging platforms not as novelty, but as fundamental tools to power human creativity at scale.”
Before Meta, Marcato held roles at agencies including CP+B, Goodby Silverstein & Partners, and RPA. His brand experience includes Toyota, Cheetos, Target, and Volcom, with work spanning interactive campaigns, spatial experiences, and AI-driven content. His projects have been recognized by Cannes Lions, D&AD, The One Show, and The Clios.
The launch of the Creative Technology department builds on D&G’s existing proprietary tools and evolving capabilities around data, creativity, and technology.
For the agency, the new department is not positioned as a standalone innovation shop, but as a deeper integration of technology into the creative process itself.
“We have a chance to build a creative ecosystem where strategy, data, and technology don’t sit adjacent to great ideas, but indeed take them to new heights,” Marcato said.
As agencies continue adapting to AI, immersive media, and new production models, David&Goliath’s move signals another step toward a future where creative technology is not a specialty offering. It is becoming central to how modern campaigns are conceived, built, and experienced.
Reel 360 News wishes Antonio the best of luck in his new role at David&Goliath.
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