Get ready to score big on laughs and savings as insurance titan State Farm kicks off its uproarious NFL campaign!
This touchdown of a campaign, brought to life by our friends TMA (The Marketing Arm), features none other than the beloved “Jake from State Farm.” Together with NFL stars Patrick Mahomes, Coach Andy Reid, and Travis Kelce, they’re set to show you how bundling home and auto insurance with State Farm’s Personal Price Plan is a winning play.
The gridiron guffaws start with the first two commercials, “Combo Meal” and “Mantra,” premiering during the opening game of the 2023 NFL season. It’s the Kansas City Chiefs vs. the Detroit Lions, and Jake from State Farm is bringing his comedic A-game to the field.
Created by our friends at TMA (The Marketing Arm), the campaign features the iconic “Jake from State Farm” character in a series of comedic situations, sharing the screen with NFL stars Patrick Mahomes, Coach Andy Reid, and Travis Kelce.
The campaign’s mission is to highlight how State Farm can help individuals score an affordable insurance plan when bundling home and auto coverage with their Personal Price Plan.
The campaign’s first two commercials, titled “Combo Meal” and “Mantra,” are set to make their debut during the opening game of the 2023 NFL season, featuring the Kansas City Chiefs facing off against the Detroit Lions. Football fans can expect a hearty dose of humor as they watch Jake from State Farm navigate his way through these amusing scenarios. Watch below:
REELated:
But the fun doesn’t stop there. The third installment, “MaAuto,” hits the airwaves on Sunday, September 17, just in time for the Chiefs vs. the Jacksonville Jaguars showdown.
You won’t want to miss this hilarious campaign, which was edited by CUTTERS’ Grant Gustafson, packed with humor and insurance wisdom. Catch it on broadcast TV, online video (OLV), streaming, social media, digital platforms, and even in the audio realm.
CREDITS:
CLIENT- State Farm:
- Chief Agency, Sales & Marketing Officer: Kristyn Cook
- Marketing Vice President: Alyson Griffin
- AVP, Marketing: Patty Morris
- Marketing Director, Creative Content: Greg Sutter
- Manager, Creative Content: Andrew Freeman
- Sr. Creative Strategist: John Ruebush
- Sr. Creative Strategist: Jeff Greeneberg
- Creative Strategist: Denver Smith
- Sr. Producer: Joshua Zilm
- Sr. Producer: John Downer
- Campaign Manager: Jenna Durako
- Project Coordinator: Sara Brondell
- Sr. Producer: David Burke
- Sr. Photographer: Amber Riccinto
- Sr. Photographer: Michael Girard
- Sr. Multi-Media Specialist: Jeff Arthur
Agency – TMA (The Marketing Arm):
- Chief Creative Officer: Harris Wilkinson
- Executive Director, Creative: Rick Utzinger
- SVP, Creative: Dave Wasserman
- Associate Director, Creative: Mike Brownell
- Associate Director, Creative: Claudio Venturini
- Associate Director, Creative: Scott Wolf
- Associate Director, Creative: Mike Maloney
- Senior Copywriter: Chloe Rockel
- Senior Art Director: Josh Johnson
- Copywriter: Michael Webber
- Group Director, Production: Ivo Knezevic
- SVP, Account: Susan O’Leary Ciapciak
- VP, Account Management: Johnny Fitzsimmons
- Director, Account Management: Raisa Collazo
- Sr. Account Executive, Account Management: Alex Cooper
- Coordinator, Account Management: Jamie Haas
- Director, Strategy: Blair Zimelis
- Associate Director, Business Affairs: Ellen O’Donnell
- Sr Talent Manager, Production: Cheryl Collins
- Talent Manager, Production: Randa Briggs
Production Company – Gifted Youth:
- Director: Jake Szymanski
- Executive Producer: Josh Morse
- Head of Production: Cat Craven-Griffiths
- Producer: Bernard Rahill
SAG Signatory/Co-Producer – CMC:
- Business Affairs Production Manager: Carolina Clifford
- On Set Manager: Lisa Bem
Editorial – CUTTERS:
- Editor: Grant Gustafson
- Assistant Editor: Jack Taylor
- Producer: Natalie Stone
Color – Carbon:
- Colorist: Jeff Altman
- Executive Producer: Laurie Adrianopoli
Finish – Flavor:
- Finish Artist: Patrick Wong
- Producer: Natalie Stone
- Executive Producer: Kate Smith
Audio – CRC:
- Engineer: Eric Cauwels
- General Manager: Dave Dakich
- Executive Producer: Rose Razal
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Football fans and insurance enthusiasts alike can anticipate an entertaining blend of humor and insurance expertise in State Farm’s new football campaign.
