“Unlock the door, please.” LOL
M&M’S is back in the big game and this time they have pulled in Emmy award-winning actress, Christina Applegate for one of the brand’s mad funny spots.
To offer fans a glimpse of what’s to come, BBDO New York has released an online 15-second video sets the scene for the full ad debuting on the biggest entertainment stage of the year.
Here, Appelgate goes on a very familiar trip to the grocery store that quickly goes south as she is mysteriously locked out of her car. The former Married with Children and Bad Moms star embodies the frustrated errand runner who can’t catch a break.
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“The story was so relatable. Pair that with the opportunity to work with M&M’S and it was the right fit to take on my first Super Bowl ad,” said Applegate. “We had fun and a lot of laughs creating this look at a situation so many of us have gone through, while bringing a bit of an unexpected twist to it. I think the audience is going to be entertained and a little surprised.”
The full 30-second commercial starring Applegate will air during the first commercial break following the kickoff of Super Bowl LIII on Sunday, Feb. 3, 2019 on CBS.
“Christina’s career in sitcoms, movies and improv comedy made her the perfect choice to bring to life the humor and universal appeal of our 2019 Super Bowl spot,” said Allison Miazga-Bedrick, Brand Director, M&M’S. “She’s quite the match to the over-the-top personalities of our spokescandies.”
Can’t wait. “Unlock the door, please.”
Source: Mars, Inc
Contact Colin Costello at colin@reelchicago.com or follow him on Twitter @colincostello10.
