BTS of Cramer-Krasselt’s Porsche Super Bowl spot

Chicago-based agencies fared very well in this year’s Super Bowl. There was Highdive with our favorite spot in the Big Game – Jeep and the number five spot on USA Today’s Ad Meter for Rocket Mortgage with Jason Mamoa. If we had completed out Top Five List as a Top Ten, this Porsche spot titled “Heist” from Cramer-Krasselt would have made the list. It is relentless in its action and smiles.

The spot begins with a simple premise – If given the choice of all the cars in the legendary Porsche Museum in Stuttgart, which car would you choose if you had to catch a stolen Porsche?

Starring the all new Taycan, “The Heist” took us on a heart-pounding chase with an all-star cast of cars from the Porsche Museum in Stuttgart, Germany – home to the global headquarters of Porsche – and through the backdrop of beautiful German locations like Heidelberg, Heppenheim and the Black Forest.

According to a statement from Porsche, ten of their most iconic cars, five shooting locations, up to four cameras rolling at a time and one drifting world champion: just some of the ingredients of a new TV commercial that has gone viral ahead of its appearance at the US Super Bowl. Watch the exciting spot directed by internationally-renowned Wayne McClammy:

ALSO READ: Our top five Super Bowl spots for 2020

Alongside the 917K, Carrera GT, 918 Spyder, 911 RSR, 718 Cayman GT4, 911 Carrera 4S, 930 Turbo, and 911 GT2 RS, the story gives a visual history of iconic Porsche cars that share a common sports car soul – now including the all new fully-electric Taycan.

After the opening scenes inside the Porsche Museum, viewers see a team of precision drivers steer the cars safely around the famous Porsche roundabout in Zuffenhausen and along the inner city streets of Stuttgart, Heidelberg, Heppenheim and over the Schwarzenbachtalsperre dam in the northern black forest. One of them, Harald Müller, held the World Record for drifting, while Porsche factory driver Lars Kern was behind the wheel of the iconic 917 K.

At points during the shoot McClammy was using four cameras at the same time, and a Cayenne was fitted with a Russian Arm: a roof-mounted camera crane. Two drones – including one with a top speed of 160 km per hour – picked up the aerial shots. Dope.

The TV commercial is part of Porsche’s global marketing campaign for the Taycan and it will play at cinemas across the US and beyond, following its official debut at the Super Bowl.

As well it should as it is also Our Reel Ad of the Week.


CLIENT: Porsche

AGENCY: Cramer-Krasselt

SOURCE: Porsche

Contact Colin Costello at or follow him on Twitter at @colinthewriter1