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Columnist: Reel 360

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Perdue takes on Buffalo Wing royalty
  • REEL MINNEAPOLIS

Perdue takes on Buffalo Wing royalty

By Reel 360 Jan 27, 2026
Few foods dominate the Big Game like chicken wings. In 2025 alone, Americans devoured more than 1.47 billion wings, according to the National Chicken Council. That cultural tru...
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Sinners, Frankenstein, Plur1bus nominated for 78th WGA awards
  • Awards Season

Sinners, Frankenstein, Plur1bus nominated for 78th WGA awards

By Reel 360 Jan 27, 2026
The Writers Guild of America West and East (WGA) have unveiled the nominations for the 78th Annual Writers Guild Awards, spotlighting a year in which bold authorship, genre rei...
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Magenta Light Studios launches indie Magenta Edge Films
  • REEL BUSINESS

Magenta Light Studios launches indie Magenta Edge Films

By Reel 360 Jan 27, 2026
Magenta Light Studios, the production and distribution company founded by Bob Yari, is expanding its indie ambitions with the launch of a new specialty label, Magenta Edge Film...
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“Food-ball” theorist McConanughey is back in Uber Eats teasers
  • Super Bowl

“Food-ball” theorist McConanughey is back in Uber Eats teasers

By Reel 360 Jan 26, 2026
Uber Eats is heading back to the Super Bowl for the sixth straight year and it’s not changing the playbook. Instead, the brand is doubling down on one of its most successful ...
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Oscar Mayer’s Wienie 500 fires back up
  • REEL NEW YORK

Oscar Mayer’s Wienie 500 fires back up

By Reel 360 Jan 26, 2026
The meatiest race in motorsports is officially taking another lap. Oscar Mayer has announced that the Wienie 500 will return to the Indianapolis Motor Speedway on Friday, May 2...
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Adrien Brody is the expert in the TurboTax Super Bowl teaser
  • Super Bowl

Adrien Brody is the expert in the TurboTax Super Bowl teaser

By Reel 360 Jan 26, 2026
TurboTax is leaning all the way into the emotional chaos of tax season with the first tease of its Super Bowl LX spot, starring two-time Academy Award winner Adrien Brody. M...
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The NFL focuses on the power of being seen in Super Bowl teaser
  • Super Bowl

The NFL focuses on the power of being seen in Super Bowl teaser

By Reel 360 Jan 26, 2026
The Inspire Change platform from the NFL is continuing its run of purpose-driven storytelling with “You Are Special,” a cause-led spot centered on the power of being seen, ...
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Budweiser lets its icons fly for Super Bowl LX
  • Super Bowl

Budweiser lets its icons fly for Super Bowl LX

By Reel 360 Jan 26, 2026
Budweiser is marking its 150th anniversary the only way it knows how, with a sweeping Super Bowl LX spot built on legacy, emotion, and unmistakably American imagery. Titled ...
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Pepsi teases Super Bowl LX spot with Polar Bear and Taste Test
  • Super Bowl

Pepsi teases Super Bowl LX spot with Polar Bear and Taste Test

By Reel 360 Jan 26, 2026
Pepsi just fired the opening shot of its Super Bowl LX campaign, and it’s going straight for the jugular. During the NFL Conference Championship games, the brand dropped a te...
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McBride, Key open shady insurance firm in State Farm Super Bowl teaser
  • Super Bowl

McBride, Key open shady insurance firm in State Farm Super Bowl teaser

By Reel 360 Jan 25, 2026
After sitting out last year's Super Bowl due to the LA wildfires, State Farm is officially returning to the Big Game in 2026, and it is doing so with a wink. The insurance bran...
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Apoorva Guru Charan, Dawne Langford honored at 2026 Sundance
  • Sundance

Apoorva Guru Charan, Dawne Langford honored at 2026 Sundance

By Reel 360 Jan 25, 2026
The independent producing community took center stage at the 2026 Sundance Film Festival Producers Celebration, where the Sundance Institute and Amazon MGM Studios honored two ...
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Delta Air Lines captures emotional journey behind Team USA
  • OLYMPICS

Delta Air Lines captures emotional journey behind Team USA

By Reel 360 Jan 25, 2026
Delta Air Lines is turning its attention to the moments before the medals with a new campaign that explores the emotional, physical, and personal journeys of Olympic and Paraly...
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Athletes are the gold in Hershey’s joyful Olympic campaign
  • OLYMPICS

Athletes are the gold in Hershey’s joyful Olympic campaign

By Reel 360 Jan 25, 2026
Hershey's is stepping back into the brand spotlight with its first major campaign in eight years, launching an emotional new platform that redefines what victory really means. ...
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Racially charged incident occurs at CAA Sundance Party
  • Sundance

Racially charged incident occurs at CAA Sundance Party

By Reel 360 Jan 24, 2026
A man was arrested early Saturday morning during the Creative Artists Agency’s (CAA) packed Sundance Film Festival party at Park City’s High West Saloon following what auth...
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Sundance Institute announces Screenwriters Lab fellows
  • Sundance

Sundance Institute announces Screenwriters Lab fellows

By Reel 360 Jan 24, 2026
The Sundance Institute has unveiled the fellows selected for its 2026 Screenwriters Lab and Screenwriters Intensive, continuing its long-running mission to support emerging fil...
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Amanda Bynes shows new hand tattoo, prompting concern
  • Celebrity

Amanda Bynes shows new hand tattoo, prompting concern

By Reel 360 Jan 23, 2026
Amanda Bynes has drawn renewed attention from fans after revealing a new hand tattoo during a visit to Atomic Tattoo & Body Piercing on Wednesday night. The 39-year-old ...
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We’re all getting old together – High School Musical turns 20
  • Streaming

We’re all getting old together – High School Musical turns 20

By The Geek Jan 23, 2026
Well, it's time to feel old again. Twenty years ago, when my daughters were 9 and 8, a made-for-TV movie quietly premiered on the Disney Channel and ended up rewriting the rul...
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Anheuser-Busch unveils Super Bowl LX lineup
  • Super Bowl

Anheuser-Busch unveils Super Bowl LX lineup

By Reel 360 Jan 23, 2026
Anheuser-Busch is returning to the Super Bowl in a big way, unveiling a trio of new commercials from Michelob ULTRA, Budweiser, and Bud Light during the broadcast of Super Bowl...
More »
Joseph Kosinski directs two Michelob ULTRA Super Bowl teaser
  • Super Bowl

Joseph Kosinski directs two Michelob ULTRA Super Bowl teaser

By Reel 360 Jan 23, 2026
Michelob ULTRA is setting the stage for its Super Bowl LX presence with a teaser that connects two of the biggest moments in global sports: the Super Bowl and the Olympic Winte...
More »
Hellmann’s teases a “Meal Diamond” performance for Super Bowl
  • Super Bowl

Hellmann’s teases a “Meal Diamond” performance for Super Bowl

By Reel 360 Jan 23, 2026
Hellmann’s is once again setting the stage for another Big Game spectacle with the release of a 15-second Super Bowl teaser introducing a mysterious new character named Meal ...
More »

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